Media Buy Specialist
hace 2 semanas
Requisitos:
- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- University degree in Business, Marketing or Digital Marketing.
- Excellent analytical and timemanagement skills.
- Be a digital person and understand technology.
Actividades a realizar:
- Create strategic media and marketing plans that reflect an understanding of the clients brands.
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Ensure that internal and any external teams adhere to planning and buying processes, policies, and procedures.
- Manage and implement approved media plans ensuring all deadlines are met across broadcast, digital, print, radio, experiential, and sponsorships.
- Work with creative department to define specs and ensure timely delivery of all creative materials
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns from begin through until post mortem report.
- Negotiating with advertising sales agents
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, clickthroughs rates, engagements, sign ups, and conversion rates.
- Building and maintaining a network of advertising agents and broadcasting networks. Monitoring audience and media trends, practices, and new technologies.
- Constantly evaluate the ad buy campaigns and taking a test, learn and optimize approach in order to improve efficiency and ROI.
- Design, build and deliver retention KPI reports as required by the business.
- Stay uptodate on the latest marketing trends both within our industry and outside.
CONDICIONES DEL EMPLEO
Jornada laboral:
Tiempo Completo
Tipo de empleo:
Trabajo Fijo
Salario:
A convenir
Cantidad de vacantes:1
REQUERIMIENTOS
Experiência Mínima:1 año
Idiomas:
Inglés Intermedio
Estudios Mínimos:
Bachiller Universitario
Sexo:
Indistinto
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