Digital Marketing Lead, Analytics and Reporting

hace 2 semanas


San José, San José, Costa Rica Object Technology Solutions Inc A tiempo completo
Build relationships with a variety of internal stakeholders to understand businesschallenges and leverage data and insights to fuel marketing planning, delivercompetitive analyses, enhance media decisions, improve web user experience, anddeploy best practices across the West.
Work collaboratively with agency resources to guide priority workstreams inalignment with the strategic needs of the businesses supported.
Analyze and manipulate large structured and unstructured data sets to deriveactionable insights in support of businesses and functions to help shape effectivestrategies to achieve business outcomes.
Identifies and resolves data quality issues and works to ensure processes arefollowed to maintain data integrity across digital experiences and in paid media.
Creates, enhances, and drives adoption of reporting dashboards by providingconsultation and training for end users, as well as developing presentations and reportsfor senior management on key marketing analytics.
Lead the cross-channel campaign measurement program to assess the impact onbrand health and reputation KPIs.
​Establish methodologies, processes, and internal/external partnerships formeasuring and optimizing Media ROI (or ROAS).


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