Specialist for Lifecycle Marketing

Encontrado en: Talent CR S2 - hace 1 semana

Santa Ana, Costa Rica Western Union A tiempo completo

Specialist for Lifecycle Marketing – Costa Rica

Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility, campaigns, customer engagement, and aligning technology with business needs? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Specialist for Lifecycle Marketing.

Western Union powers your pursuit.

In this role you will build a global product marketing playbook and create and execute Global Customer Engagement program that will include CRM, lifecycle marketing, loyalty programs, among others.

Role Responsibilities

Design and launch lifecycle marketing strategies for different customers’ segment.

Creates and executes global CEM programs (CRM, lifecycle marketing, loyalty program).

Facilitate the design and implementation of marketing strategy in collaboration with many cross functional enablers (i.e., Technology, Product, Strategy, Data, etc.) to promote the embedding of this thinking across the organization.

Partner with BI and Data teams to develop high value segmentation and audience data model​.

Streamline process of customers acquisition and retention via various channels such as email, sms, app, whatsapp, and more, using automation tools.

Storytelling and converting data into insights via power point or other presentation tools.

Work cooperatively and effectively with multiple global project teams besides handling discovery sessions, in-depth target audience research, analysis, scoping, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review/audit.

Achieve and maintain the right level of engagement and communication with key stakeholders and project sponsors.

Monitor/evaluate Marketing project progress and maintain clear project documentation.

Evolve team dynamics into driving accountability and empowering teams and individuals to make decisions.

Role Requirements

2+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.

A master’s degree in marketing, Economics, Advertising, Business, or related field is preferred.

Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.

Efficiency in using excel, gather insights, and analyze data.

Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.

A background in financial services and payments are preferred, as well as international exposure.

A core marketing background with experience as a matrixed Program Manager, supporting CEM is preferred.

Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.

Strong relationship building expertise with internal business stakeholders and external partners.

Available to start work at 6 am local time.

 Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

Asociación Solidarista

Paid time off including extended maternity leave.

In house company doctor services

Continuing Education

Transportation services options

Parking spaces

Hybrid work model

Flexible Working Schedules if applicable

Referral Program award

Employee Resource Groups (ERG) and committees to volunteer with

Carpooling Program

Price Smart membership

Pan American Medical and Life insurance

Cafeteria Subsidy

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

  • Senior Specialist for Lifecycle Marketing Management

    Encontrado en: Talent CR S2 - hace 1 semana

    Santa Ana, Costa Rica Western Union A tiempo completo

    Senior Specialist for Lifecycle Marketing – Costa Rica Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility,...

  • Marketing Specialist

    hace 4 días

    Santa Ana, Costa Rica Infotree Global Solutions A tiempo completo

    Drive execution of point of sale and signage initiatives by working collaboratively with other business units and various marketing vendors. - Tracks, evaluates, and measures the effectiveness and efficiency of the key Point-of-Sale (POS) programs, makes recommendations for continuous improvement to achieve marketing goals for assigned products and services...

  • Senior Specialist, Business Analysis

    hace 7 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Specialist, Business Analysis - Santa Ana - Costa Rica** Are you interested in providing guidance to the Western Union stores and the agent network? Do you enjoy being the go-to person? Join Western Union as Senior Specialist, Business Analysis. **Motivated by our values: purpose driven, globally minded, and trustworthy & respectful** We’re a...

  • Specialist, Agent Database

    hace 3 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Specialist, Agent Database - Santa Ana, Costa Rica** Would you like to play a key role in contributing to the success of Western Union Agent Lifecycle Management Department by delivering operational excellence, driving change, and contributing with documentation of processes and procedures? Join Western Union as a Specialist, Agent Database. **Motivated...

  • Salesforce Marketing Cloud Developer

    hace 2 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Salesforce Marketing Cloud Developer - Santa Ana, Costa Rica** Want to do work on a massively global scale with a FINTECH company that is poised to revolutionize the industry? Does the opportunity of working for a global and dynamic company appeal to you? Come join our growing team and help shape our company’s digital capabilities and revolutionize an...

  • Senior Specialist, Customer Care

    hace 7 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Specialist, Customer Care - Santa Ana, Costa Rica** Are you ready to use your analytical skills, business acumen, and eye for detail? Do you want to unleash for ability in a global company that is dedicated to moving money for better? Join Western Union as a Senior Specialist, Customer Care **Western Union powers your pursuit.** We are looking...

  • Senior Specialist, Accounting Operations

    Encontrado en: Talent CR S2 - hace 2 semanas

    Santa Ana, Costa Rica Western Union A tiempo completo

    Senior Specialist, Accounting Operations Does playing a meaningful role in Digital Settlement Operations sound exciting to you? How about bringing your Settlement and analytical skills to a global business that is committed to moving money for better? Join Western Union as a Senior Specialist, Accounting Operations . Western Union powers your pursuit. ...

  • Senior Specialist, Settlement Operations

    hace 2 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Specialist, Settlement Operations **- Santa Ana, Costa Rica** Would you like to work for an organization that strives to constantly improve its operational performance, standards, and processes? Are you ready to take on senior responsibilities in a truly global environment? Join Western Union as a Senior Specialist, Settlement...

  • Specialist, Aml Compliance

    hace 4 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Anti-Money Laundering Compliance Specialist - Santa Ana, Costa Rica** Are you looking to play a key role in helping tackle money laundering and other financial crime? Are you ready to unleash your potential in a global business that is committed to moving money for the better? Are you interested in joining a globally diverse organization where our unique...

  • Specialist, Aml Compliance

    hace 2 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Anti-Money Laundering Compliance Specialist - Santa Ana, Costa Rica** Are you looking to play a key role in helping tackle money laundering and other financial crime? Are you ready to unleash your potential in a global business that is committed to moving money for the better? Are you interested in joining a globally diverse organization where our unique...

  • Anti Money Laundering Escalations Specialist

    hace 12 horas

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Anti Money Laundering Escalations Specialist - Santa Ana, Costa Rica** Are you ready to join an advanced team in a global company that is passionate about preventing money laundering, human smuggling, fraud, and other illegal financial transactions? Join Western Union as an Anti Money Laundering Escalations Specialist. **Motivated by our values: purpose...

  • Senior Quality Specialist

    hace 4 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Quality Specialist****: - Santa Ana, Costa Rica** Are you ready to bring your skills & experience to a financial services organization that helps people prosper? Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse...

  • Senior Specialist

    hace 7 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Specialist, Agent Compliance - Santa Ana, Costa Rica** Would you like to feel like a hero every day? How about joining an international team of driven people who are passionate about protecting our customers? In this role every day brings a new story as a Senior Specialist, Agent Compliance. **Western Union powers your pursuit.** **Role...

  • Specialist, AML Compliance

    Encontrado en: Talent CR S2 - hace 3 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    Anti-Money Laundering Compliance Specialist- Santa Ana, Costa Rica Are you looking to play a key role in helping tackle money laundering and other financial crime? Are you ready to unleash your potential in a global business that is committed to moving money for the better? Are you interested in joining a globally diverse organization where our unique...

  • Senior Specialist, Agent Compliance

    hace 4 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Specialist, Agent Compliance****: - Santa Ana, Costa Rica** Does playing a critical role in protecting customers sound exciting to you? How about working for a global fintech company on an advanced team that is passionate about preventing money laundering and other illegal financial transactions? Join Western Union as a Senior Specialist, Agent...

  • Business Specialist Incident Management

    hace 12 horas

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Business Specialist Incident Management - Santa Ana, Costa Rica** Are you analytically inclined and ready to join an advanced team in a global company that customers depend on to prevent fraudulent transactions? Have you been searching for a company that offers impressive growth opportunities? Join Western Union as a Business Specialist Incident...

  • Senior Training Specialist 155424

    hace 3 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Senior Training Specialist - Santa Costa Rica** Do you enjoy reimagining and storytelling? Are you ready to join a team where you will be able to mix compliance with creativity? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it’s time to join...

  • Specialist, Digital Review Team

    hace 6 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    **Specialist, Digital Review Team Analyst - Santa Ana Costa Rica** Are you ready to join an advanced team in a global company that customers depend on to prevent fraudulent transactions? Do you want to join a digital revolution? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated,...

  • Business Specialist Incident Management

    Encontrado en: Talent CR S2 - hace 1 semana

    Santa Ana, Costa Rica Western Union A tiempo completo

    Business Specialist Incident Management- Santa Ana, Costa Rica Are you analytically inclined and ready to join an advanced team in a global company that customers depend on to prevent fraudulent transactions? Have you been searching for a company that offers impressive growth opportunities? Join Western Union as a Business Specialist Incident Management....

  • Senior Specialist, Agent Compliance

    Encontrado en: Talent CR S2 - hace 4 días

    Santa Ana, Costa Rica Western Union A tiempo completo

    Senior Specialist, Agent Compliance - Santa Ana, Costa Rica Does playing a critical role in protecting customers sound exciting to you? How about working for a global fintech company on an advanced team that is passionate about preventing money laundering and other illegal financial transactions?Join Western Union as a Senior Specialist, Agent...