Digital Campaign Specialist

Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt.

Die Position

As a Digital Campaign Specialist (Email Marketing Salesforce) in the Digital Campaigns Chapter in the Global Digital Hub, you play a crucial role in driving the end-to-end orchestration of campaign content delivery across all channels and request types. You ensure seamless coordination between global and local teams, and achieve consistent messaging throughout the organization. You contribute to global and local content delivery, promote the adoption of global content and templatization.

The Opportunity

In this role, you act as a content production coordinator, accountable for email marketing campaigns deployment as well as an advisor to support affiliates in achieving their content goals while aligning with Roche's digital vision. You build and maintain strong relationships with stakeholders in the affiliate network, serving as the first point of contact for questions, ideas, and challenges.

The opportunity includes:

• Content production management: Drive the end-to-end orchestration of campaign and content delivery, across all channels and request types. Ensure delivery standards are met, and capture relevant feedback from stakeholders
• Lead the tactical execution of email marketing campaigns using Salesforce Marketing Cloud (SFMC). This includes template building, detailed deployment setup, and timely activation of all email sends.
• Content network facilitator: Initiate conversations between global and local teams to reflect needs, insights and learnings and achieve consistent messaging across the organization. Collaborate with the global brand engagement team on global/local content plans and reuse.
• Stakeholder Communication: Incorporate feedback from stakeholders, revise digital campaign content requests accordingly, and ensure alignment with their expectations.
• Build and maintain effective working relationships with the relevant stakeholders in the affiliate network by staying up-to-date with digital trends, industry innovations, and sharing best practices across affiliates.
• Empower affiliates to achieve their content goals while aligning with Roche's digital vision.
• Support affiliates with content demand planning topics and integrate local demand forecast inputs into Roche's global demand planning methodology to ensure strategic alignment and readiness.
• Report and advise: Collect insights on localisation progress. Engage with the global brand team to communicate key insights and recommendations

Who you are

You are a proactive and skilled persona with a foundational background in coordinating content production and digital campaigns across various channels. You are adept at facilitating communication between global and local teams to ensure consistent messaging and effective content delivery. With a good understanding of the Life Science industry and its regulatory specific, your relationship-building skills enable you to effectively manage stakeholder expectations.

Further requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in content production, project management, or digital campaign management, with a focus on coordinating digital marketing initiatives across multiple channels.
• Proficiency in Salesforce Marketing Cloud is required.
• Solid understanding of digital marketing principles, content creation, and campaign management.
• Familiarity with the Life Science industry, including key local compliance and regulatory concepts is an advantage.
• Strong organizational and multitasking abilities, with a proven track record of managing multiple projects simultaneously.
• Excellent communication and interpersonal skills, with experience in facilitating collaboration between global and local teams.
• Proficiency in project management tools and software, with a readiness to learn new systems as needed.
• Experience in stakeholder management and incorporating feedback into content strategies.

Nice to have requirements:

• Basic familiarity with design tools (e.g., Figma or Adobe Photoshop)

If you are passionate about email marketing, digital campaigns, and want to make a difference by joining a global leader, we invite you to apply for this exciting opportunity

Relocation benefits are not available for this job posting.

Wer wir sind

Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern.

Gemeinsam können wir eine gesündere Zukunft gestalten.

Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.