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Brand Lead for Cardiovascular, Renal

hace 3 semanas

San José, Costa Rica AstraZeneca A tiempo completo

**Typical Accountabilities**
- Define sales potential, market share and propose budgets for assigned products
- Conceptualise and establish, campaigns, strategies and tactics of action plans for the assigned products, based on AZ global guidelines, International and LatAm guidelines
- Brand Plan Preparation.
- Manage and coordinate:

- Promotional material and campaigns
- Medical samples
- Medical education plans
- Public relations
- Added value programmes (all customers)
- Market research, & patient experience mapping
- Training plans
- Forecast and supply
- Product and Indication launches
- Life Cycle Management initiatives
- Financial planning models and templates
- Prepare Promotional plans by cycle.
- Evaluate, measure and provide follow-up for the impact from marketing programmes, by quantifying sales, market and prescription share, # of patients, account plans progress and other qualitative measures.
- Collaborate with local teams and third parties in each country of the cluster to design and successfully implement the brand operational plans (including medical & access plan)
- Propose and manage product investment within approved budgets.
- Lead the Financial Planning process for the assigned brands.
- Carry out manufacturing forecasts and supervise their monthly compliance. Frequently revise stocks, safety stocks and shipments to countries along with operations group.
- Design and review promotional materials to ensure they comply with company guidelines and local laws and regulations of each country.
- Provide follow-up of scientific advances that are related to the assigned products.
- Maintain constant monitoring of product behaviour on the market as well as competitors.
- Identify and evaluate new business opportunities and risks.
- Ensure compliance with the Global Policy on SHE, its supporting documents and the laws and regulations of the countries in which AZ CAMCAR MAC operates.

**Essential**
- Strong knowledge of the pharmaceutical business.
- Experience launching products successfully
- High creativity and innovation skills, to keep mature brands relevant in the market place. Creative thinking in order to approach problem solving and generate new ideas
- Planning, organisation and control to execute fast.
- Strong leadership and communication capabilities.
- Handle financial variables.
- Strong analytical skills
- Fully bilingual (English/Spanish)
- Team worker, able to influence others
- Strategic long-term view

**Formal Education**
- Master’s in Business Administration with an emphasis in Marketing, desirable.
- Experience in life cycle management projects
- Business development experience
- Experience working with third parties who promotes on behalf of the company

**Other knowledge, skills, abilities**
- Computing, ability to use Microsoft packages (PowerPoint, Excel, Word, Skype, Teams)
- Dynamism
- Proactivity
- Ease of Expression
- Persuasion

**Experience**
- A minimum of 4 years experience in the pharmaceutical market and/or related positions with experience in launching products in specialty care related therapeutic areas