Frontline Marketing Manager Costa Rica

**Portfolio Activation Marketing Manager - Costa Rica**

**Job Description Summary**

Recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas or market segments; supports sales and advertising programs incl. proposal generation; performs market research projects; creates reports; recommends marketing approaches; manages campaigns and works with internal and external stakeholders. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

**Primary Location**:
Primary location will be Costa Rica. Budget Relocation not approved for this role.

**Position Overview**:
Front-Line Marketing Portfolio Manager will:

- Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Actively work on regional market development to ensure the right implementation of projects
- Provide market input for the development of Operating Unit
- and market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
- Support / execute local media buying that cannot be bought at Operating Unit
- level (through Marketing procurement, in coordination with IMX)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

**Work Focus**:

- Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader Operating Unit strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on Marketing agenda
- Ability to lead negotiations and alignment with key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary

**Related Work Experience**:

- Marketing and leadership experience (10-12 years)
- Business, commercial and financial acumen
- Experience working in cross-functional and cross-geographical teams is preferred

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.