Marketing Specialist L

**OTSI**
**Object Technology Solutions, Inc**) has an immediate opening for a Marketing Consultant lV.

MARKETING CONSULTANT lV (HYBRID)

MAJOR RESPONSIBILITES:

- Partner with teams across marketing, strategy and operations, and Enterprise Data and Analytics to understand our digital funnel and measurements, uncover opportunities to achieve business objectives across digital channels.
- Support best practices ideation for campaign setup, optimization, and troubleshooting across various paid channels such as search, paid social, content syndication, and paid display.
- Translate data into actions and recommendations for the team - appropriately interpret, build findings, and fully exploit insights to maximize the business impact of digital marketing, identify causal relationships between marketing actions and outcomes.
- Support the team to drive, and manage A/B, multivariate, and holdout testing programs end-to-end, from initial test design through to insight generation across multiple channels and business segments.
- Produce integrated quarterly forecasting reports and manage weekly and monthly budget pacing models to ensure campaigns are on-pace and delivering against business KPIs.

SKILLS AND ABILITIES REQUIRED:

- Understanding of B2B and SaaS marketing.
- Hands-on experience managing paid media campaigns across variety of channels such as search, social, content syndication, and display. Operating on platforms such as Google, Demandbase, Facebook, LinkedIn, Twitter, and Integrate.
- An in-depth reporting and data background to unlock insights of marketing performance across programs, strategies, and datasets.
- Prior experience with ABM campaigns and reporting methodologies for account engagement and account acceleration would be advantageous
- Experience using BI and data visualization tools such as Tableau, Power BI, Salesforce, and Adobe Analytics.
- Expert proficiency in Excel (pivot tables, lookups, functions, formulas), HTML, CSS, and JavaScript. Bonus points for SQL, Python or R.
- Analytical skills (qualitative and quantitative) to be able to understand & communicate any additional reporting requirements to cross-functional teams & to communicate data insights effectively.
- Demonstrated success using attribution models to understand user behavior, lower acquisition costs, improve goal conversion, and optimize marketing performance across a variety of outbound and inbound programs.
- Self-motivated, results-driven, excellent organizational skills and extremely detail-oriented. Must be able to prioritize and meet deadlines in a fast-paced environment.
- Familiarity with Adobe suite of products such as Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Launch, prior experience with a DMP a plus.

About us

Founded in 1999 and headquartered in Overland Park, Kansas, OTSI offers global reach and local delivery to companies of all sizes, from start-ups to Fortune 500s. Through offices across the US and around the world, we provide universal access to exceptional talent and innovative solutions in a variety of delivery models to reduce overall risk while optimizing outcomes; enabling our customers to thrive in a global economy.

Join us today, as we assure you 1500+ friends and a great career; Happiness begins at a great workplace...

Working with OTSI gives you the assurance of a successful, fast-paced career. Exposure to infinite opportunities to learn and grow, familiarity with cutting-edge technologies, cross-domain experience and a harmonious environment are some of the prime attractions for a career-driven workforce.

Feel free to refer this opportunity to your friends and associates if you are not available. We have a referral policy.