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Data Head
hace 3 semanas
Company Description
Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiência digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis.Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.
**Job Description**:
Responsible for the data strategy based on the business objectives of the client. - Building new metrics from existing data based on business objectives. - Develop & implements data collection, connection, enrichment & activation strategies that will ensure the accomplishment of the client’s business objectives. - Generates data driven analysis and evolution plan to ensure the digital strategy and media buying evolves with client’s growth. - Guides data capture strategy integration of the audiences in DMP / CDP / Google Analytics or additional sources (1st, 2nd, and 3rd data party) with the digital media strategy - Generates actionable insights from business outcomes, web & app analytics to improve digital media spend and optimization. - In charge of data digital transformation roadmap for the client. - In charge of innovation & tech adoption roadmap for the client. - In charge of alignment with strategic partners to compliment the data media strategy based on business outcomes
**Qualifications**:
- Perform advanced data analysis that generate high-value insights - Deep knowledge of data management & connections to generate automated reporting and analysis - Profound knowledge in performance based digital marketing strategies - Profound knowledge in Machine Learning Tech, IA and cloud based solutions (GCP / AWS) - Ability to manage a project workflow with scope & deliverables according business need - Ability to identify & develop business opportunities that increase the digital knowledge and evolution of the client. - Consulting skills to guide and evolve strategic conversations with the client looking always for the best business outcome.
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