Digital Marketing Strategist for Loyalty and Rewards Programs

hace 6 días


San José, San José, Costa Rica Now Digital Talent A tiempo completo

About Now Digital Talent

Now Digital Talent is a leading digital marketing agency in Escazú, San José, Costa Rica. We are seeking an experienced Loyalty and Rewards Specialist to join our team.

Job Description:

The Loyalty and Rewards Specialist role exists to enhance and implement campaigns covering new clients, first-time depositors, inactive players, and incentive active individuals. Working within the digital marketing agency, you will create sales campaigns aimed at increasing existing rewards membership spend across the business. Your ultimate goal is to help increase the average spend per customer.

Your tasks will include:

  1. On-going development and implementation of Reward programs ensuring they deliver on the company's strategic objectives.
  2. Design and deliver an annual Rewards marketing plan ensuring its fit with the redemptions and overall group marketing plan.
  3. Develop a promotional calendar with participating Business Units to drive sales growth back into the business and increase customer engagement in the program.
  4. Conduct market research as required to understand the behaviors and motivations of customers in relation to the Rewards program campaigns.
  5. Incorporate any insights into future strategic planning for the Rewards program.

Requirements:

To succeed in this role, you should have:

  1. A bachelor's degree in marketing or previous relevant experience of at least 5 years in a senior marketing role.
  2. Sports betting and Casino experience is highly desired.
  3. Proficiency in the English language, both written and spoken.
  4. Sound people skills and the ability to establish and build working relationships effectively.
  5. Strong skills with reports and the ability to analyze and interpret financial and sales data.
  6. Strong understanding of loyalty metrics and analytics drivers to create sales pathways.
  7. Ability to plan and prepare for outcomes based on priority and effective management of time.


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