Global Marketing Lead and Campaign Coordinator

hace 2 semanas


San José, San José, Costa Rica Boston Consulting Group A tiempo completo
Job Overview

We are seeking a highly skilled Global Marketing Activation and Orchestration Senior Coordinator to join our team at Boston Consulting Group.

This role will play a vital part in shaping the company's global marketing and communications delivery around our flagship campaigns. The successful candidate will support the activation of our global campaigns, working closely with the A&O team, marketing leadership, and other stakeholders.

  • Key Responsibilities:
  • Support the activation of global campaigns, developing and executing omni-channel positioning strategies across various communication channels
  • Collaborate with colleagues from communication channels, practice areas, and local markets to achieve agile campaign execution
  • Work closely with the analytics team to measure the value and impact of positioning campaigns and strategic partnerships
  • Assist in developing and delivering marketing assets for individual channels, such as social media
  • Requirements:
  • 1-3 years of work experience or academic background in integrated marketing, campaign management, or communications
  • Strong project management skills with the ability to analyze and build data-driven understanding
  • Experience in a professional services firm, such as management consulting, is a plus
  • Ability to work with diverse markets, cultures, and travel as required
  • Advanced communication skills, including oral, written, and active listening
  • Fluent written and spoken English skills
What You'll Do

As a Global Marketing Activation and Orchestration Senior Coordinator, you will support the positioning strategy and activation of global campaigns, working closely with the A&O team and other stakeholders. You will also collaborate with colleagues from communication channels, practice areas, and local markets to achieve agile campaign execution.

You will work closely with the analytics team to measure the value and impact of positioning campaigns and strategic partnerships. Additionally, you will assist in developing and delivering marketing assets for individual channels, such as social media.

  • Support the activation managers to define, execute, and adapt omni-channel positioning campaigns
  • Identify relevant publications in BCG's existing editorial pipeline for broader activation
  • Assist in close collaboration with colleagues from communication channels, practice areas, and local markets in an agile way of working
  • Work with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships
  • Assist in development and delivery of marketing assets for individual channels, e.g. social media
You're Good At
  • Understanding marketing objectives, target audiences, and channels
  • Having a basic understanding and passion for global themes and BCG's business priorities
  • Being able to creatively shape BCG content and media assets with a storytelling expert's lens
  • Working collaboratively across teams in a matrixed organization
  • Working in a fast-paced, dynamic environment
You Bring (Experience & Qualifications)
  • 1-3 years of work experience or academic background in integrated marketing, campaign management, or communications
  • Strong project management skills with the ability to analyze and build data-driven understanding
  • Experience in a professional services firm, such as management consulting, is a plus
  • Ability to work with diverse markets, cultures, and travel as required
  • Advanced communication skills, including oral, written, and active listening
  • Fluent written and spoken English skills
You'll Work With

The Global Marketing Activation and Orchestration Senior Coordinator will directly report to a Global Marketing Activation and Orchestration Senior Manager. The team works closely with BCG's Marketing & Comms Leadership Team, practice areas, regions, and local markets.



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