Marketing Data Insights Analyst
hace 2 meses
Splunk is dedicated to creating a safer and more resilient digital world. Our unified security and observability platform empowers leading enterprises to keep their digital systems secure and reliable. As a Marketing Data Analyst on our Marketing Operations team, you will play a crucial role in optimizing our tech stack and processes.
We are looking for a highly skilled Marketing Data Analyst who can drive efficiencies, innovation, and improved scale and impact of our tech stack. You will work closely with teams across the enterprise, from Go-To-Marketing sales and marketing teams to IT and operations teams, in a fast-paced environment where priorities and responsibilities shift with the business.
Key Responsibilities:
- Support critical global processes for our marketing/sales teams, including data acquisition and enrichment, help ticket support, routing updates, and technology management/administration.
- Continually look for ways to automate, optimize, and simplify campaign execution, from distilling and documenting requirements, coding, QC/UAT, and file output automation.
- Support data discovery, research, troubleshooting, and recommendations based on the evolving needs of marketing partners and your knowledge of the data available.
- Develop and implement segmentation logic that aligns the right communication, at the right time, based on customer behavior, actions, and journey stage.
- Drive QC processes, including test-case development, QC execution, user-acceptance testing hand-off to business partners, and code remediation.
Requirements:
- 2+ years of experience with SQL queries and knowledge of database technologies.
- Solid understanding of modern B2B marketing, ideally familiar with concepts such as lead management, nurturing, demand waterfalls, martech, and governance.
- Highly skilled at time-management, detail-oriented, and has high standards for project delivery.
- Self-starter, passionate, and curious for solving unstructured data problems and ability to manipulate and optimize large data sets.
- Process-oriented, highly organized, excels at multitasking, strong documentation, coordination, and project management skills.
- Strong communication, problem-solving skills, and an ability to convey technical concepts to less technical team members.
- Confidence to offer consultation to business partners and team members within Sales, Partner, Marketing Operations.
- Familiarity working with AGILE/SCRUM process management.
Education:
B.A. in Marketing, Technology, or related field, or equivalent years of industry experience.
Splunk is an Equal Opportunity Employer:
We believe creating a culture of belonging isn't just the right thing to do; it's also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws.
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