Marketing Manager
hace 7 días
Job Overview
Lrn Corporation is seeking a Product Marketing Manager to join our team in North America. As a Product Marketing Manager, you will be responsible for developing, managing, and executing customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals with a focus on priority markets.
You will collaborate cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience. This includes driving product marketing strategy across the Lrn suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities.
Key Responsibilities:
- Develop and tailor product marketing plans that include country/region specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
- Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement for key products and priority markets.
- Produce enablement collateral including: fact sheets, sales slides, discovery questions, talk tracks.
- Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
- Own launch execution for key products and identify opportunities to drive product-led growth.
- Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
- Represent the regional voice of the customer internally.
- Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, and marketing collateral.
Requirements:
- 3+ years of marketing experience at a B2B SaaS organization
- Bachelor's Degree, marketing, business, communications or related field is preferred
- Proven experience conducting competitive landscape and customer research
- Enthusiastic collaborator who works well as a part of a team
- Relentless curiosity and a knack for understanding people
- A quick study who is resourceful and flexible
- Self-starter with good instincts to prioritize and balance multiple ongoing projects
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude
Benefits
We offer a competitive salary and benefits package including:
- Annual Leave
- Health Insurance
- Travel Insurance
- Pension
Lrn Corporation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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