Data-Driven Marketing Manager
hace 3 días
Role Overview
The Data-Driven Marketing Manager at 6sense plays a critical role in driving business growth through data-driven marketing strategies. This involves working closely with our marketing automation team to build, measure, and optimize our marketing programs in Adobe's Marketo Engage.
Key Accountabilities:
- Develop and execute data-driven marketing strategies that drive business growth.
- Support the marketing automation team in running, operating, debugging, and analyzing various Marketo programs.
- Establish and maintain scalable processes that ensure best practices in campaigns.
- Create, maintain, and suggest metrics reports on marketing activities, effectiveness, and business impact.
- Monitor and maintain data quality within the marketing database and downstream systems.
Requirements/Skills
To succeed in this role, you'll need a Bachelor's degree in marketing, computer science, or a related field, along with 1-2 years of experience in marketing operations and campaign management. Proficiency in SFDC, Marketo, and analytical skills are essential.
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