External Traffic Specialist
hace 2 semanas
Job Description
This role is designed for a seasoned marketing professional with a passion for driving external traffic to e-commerce shops. You'll develop and execute strategies to drive external traffic, identify and collaborate with relevant parties to feature our products, and optimize performance marketing campaigns.
You'll analyze traffic data and conversion rates to refine strategies for maximum ROI, stay ahead of industry trends and new traffic-driving opportunities, and lead and mentor a small team to maximize marketing impact and efficiency.
To succeed in this role, you'll need 5+ years of experience in marketing, including at least 2 years in a managerial role. Proven experience in performance marketing, ideally driving external traffic to Amazon product pages, is essential. A strong understanding of affiliate marketing, content partnerships, and digital PR is also required.
Key Responsibilities:
- Develop and execute strategies to drive external traffic to e-commerce shops (Amazon links included)
- Identify and collaborate with blogs, websites, and digital publishers to feature our products
- Optimize performance marketing campaigns across paid and organic channels
- Analyze traffic data and conversion rates to refine strategies for maximum ROI
- Stay ahead of industry trends and new traffic-driving opportunities
- Lead and mentor a small team to maximize marketing impact and efficiency
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