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Integrated Marketing Manager

hace 1 semana

San José, San José, Costa Rica Arkose Labs A tiempo completo

About Arkose Labs

Akrose Labs, backed by prominent investors Softbank, Microsoft, and PayPal, is revolutionizing the fraud industry with its innovative approach.

The company's Fraud and Abuse Prevention Platform is a comprehensive solution combining real-time intelligence, rich analytics, and adaptive challenges to undermine the economic drivers behind fraud.

This pioneering technology offers a 100% Service Level Agreement (SLA) guarantee and has earned the trust of the world's largest brands.

About the Role

A seasoned Campaign Manager/Sr Manager of Integrated Campaigns and Programs will be responsible for designing and executing global campaigns to increase brand awareness and elevate buyer experiences in key market segments.

This role involves working closely with regional sales leaders, implementing best practices in campaigns, and collaborating with various teams, including ABX, digital, web, product marketing, content marketing, global events, and marketing operations.

  • Develop and execute the global campaign roadmap and execution plan
  • Communicate effectively with stakeholders, including sales, marketing, product, and customer success leadership teams
  • Collaborate with ABX team to design and execute accounts-based campaigns
  • Optimize and strengthen paid media program portfolios to maximize conversion rates and pipeline impact
  • Built scalable paid media programs that meet regional marketing requirements
  • Monitor and analyze campaign performance metrics by channel, persona, content, use case, program vendor, and more
  • Promote insights and drive optimization efforts across functions
  • Serve as a sales enablement advocate within the marketing organization
  • Provide campaign training and resources to empower global sales teams
  • Ensure campaign operations and reporting excellence

Responsibilities:

  • Participate in and contribute to the global campaign roadmap and execution planning
  • Communicate the plan effectively with key stakeholders, including sales, marketing, product, and customer success leadership teams
  • Partnering closely with the ABX team in accounts-based campaign planning and execution
  • Diversifying and strengthening our paid media program portfolio to maximize our conversion rate and pipeline impact
  • Building scalable paid media programs that meet regional marketing requirements and selecting industry publishers based on target audiences and outcomes
  • Tracking campaign performance metrics closely by channel, persona, content, use case, program vendor, and more
  • Sharing insights and driving optimization efforts cross-functionally
  • Acting as a sales enablement evangelist within the marketing organization
  • Providing campaign training and resources to enable our global sales team
  • Drive excellence in our campaign operations and reporting

Why Join Us?

  • Join a fast-growing startup at the forefront of pioneering technology
  • Work with top names in the market, such as Microsoft, PayPal, EA, GitHub, Twitch, Roblox, Twilio, and Minecraft
  • We value your unique contributions, perspectives, and experiences
  • Be part of a diverse and high-performing environment prioritizing collaboration, excellence, and inclusion
  • We hire the best, focus on professional development, and offer support for continuing education