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Strategic Marketing Manager
hace 1 semana
About the Role
The Integrated Marketing team at TE Connectivity designs and executes multichannel campaigns that increase brand awareness, drive demand, and enable sales. They create, implement, and measure the impact of integrated marketing campaigns leveraging all marketing channels.
Key Responsibilities:
- Coordinate high-volume marketing programs supporting global stakeholders across multiple businesses.
- Design and execute GTM strategies and campaign plans driving critical business growth.
- Partner with other marketing, product, and creative teams to ensure optimal customer experience throughout the buyer's journey.
- Deliver customer analysis, segmenting customers into target groups and deploying precise marketing tactics based on actionable insights.
- Create content for TE distribution partners to maximize value and contribute to overall success criteria.
- Track, review, and analyze data related to campaign performance, SMA funnel metrics, channel performance, and distributor analytics.
- Creation of sales enablement tools and training programs for BU, Solution Center, and Channel teams.
Requirements
Bachelor's degree in Business, Management, or Marketing required. At least five to seven years of marketing experience is required. Previous global experience is required. Experience in B2B, electronics, or technology as part of a multi-national business preferred. Familiarities with AA, AEM, Eloqua, and Salesforce are preferred.
