Global Marketing Specialist

hace 1 semana

San José, San José, Costa Rica Western Union A tiempo completo

Company Overview

Western Union is a global leader in the financial services industry, committed to making financial services accessible to humans everywhere. With a diverse and passionate team of over 8,000 employees serving 200 countries and territories, we provide easy-to-use products and services that help our customers move forward.

Job Description

We are seeking an experienced professional to join our Marketing team as a Senior Specialist, Point of Sale Marketing. In this role, you will be responsible for driving execution of merchandising & signage initiatives through supply chain management, logistics, and collaboration with other business units and vendors.

Key Responsibilities:

  • Track and evaluate the effectiveness and efficiency of key Point-of-Sale (POS) programs, making recommendations for continuous improvement to achieve marketing goals.
  • Work closely with in-house or external creative agencies to design marketing POS materials, ensuring brand guidelines are met.
  • Develop and create marketing merchandising materials, such as corridor and product collateral, and ensure brand guidelines are met.
  • Execute the North America Retail POS Plan, creating brand awareness at the point of sale and driving conversion.
  • Collaborate with sales teams to create and coordinate programs, projects, and planograms focused on increasing brand awareness and sell-through in retail environments.
  • Utilize project management skills to track and execute the development of each project from inception to completion within agreed-upon timeframes.
  • Own the merchandising supply chain process, supervising and analyzing current inventories and procedures, and suggesting improvements to increase efficiency.
  • Collaborate with other departments and stakeholders to identify and maintain resources needed to establish and provide an effective supply chain.
  • Participate as an advisory member, providing information and guidance on availability and cost of supplies and materials.
  • Coordinate optimal shipment, paying attention to consolidation of warehousing and distribution.
  • Execute and monitor the exterior signage program.
  • Develop, execute, and monitor Digital Units content management across Western Union, VIGO, and OV Brands.

Required Skills and Qualifications

To succeed in this role, you will need:

  • A Bachelor's degree in marketing, business, merchandising, supply chain management/logistics, or equivalent, plus three years' experience in one of those fields, preferably in retail.
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
  • Supply chain management experience is a plus.
  • Experience with budget management & forecasting is a plus.
  • You are a self-starter who can work independently and collaborate in a team environment.
  • Highly organized and process-oriented, with the ability to handle multiple tasks at once while delivering results against deadlines.
  • Organizational skills and excellent attention to detail.
  • Ability to multitask and prioritize in a fast-paced and dynamic work environment.

Benefits

As a member of our team, you will have access to a range of benefits, including short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms.

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