Marketing Communications Specialist

hace 6 días


San José, San José, Costa Rica World Fuel Services A tiempo completo

We're seeking a talented Digital Marketing Specialist to join our team at World Fuel Services. Our team of approximately 5,000 professionals drives our global success through their diverse talents and innovative spirit.
We value collaboration and efficient execution in our entrepreneurial environment, which enables sustained growth.
We promote an environment where individuals can thrive together.

Key Responsibilities
  1. - Develop and maintain front-end webpages to showcase the latest marketing initiatives.
    - Create engaging content for social media platforms to interact with customers and increase brand awareness.
    - Analyze campaign results and use data to optimize performance.
    - Design high-quality visuals for marketing initiatives by modifying existing graphics.
    - Utilize expertise in media planning and buying to ensure campaigns reach the target audience effectively.
    - Stay up-to-date on the latest marketing technology trends and tools to leverage the most effective platforms and technologies.
    - Adjust campaigns as needed to meet marketing objectives.
    - Apply SEO knowledge to optimize webpages for search engine rankings.
Requirements
  1. - Bachelor's degree in marketing, communications, or a related field.
    - Strong analytical skills with the ability to report on activity results and use data to optimize campaigns.
    - Excellent written and verbal communication skills.
    - Proficient in Adobe Creative Suite and other graphic design tools.
    - Experience in media planning and buying, including knowledge of programmatic advertising.
    - Knowledge of marketing technology, including marketing automation platforms, CRM systems, and analytics tools.
    - Strong SEO knowledge with the ability to optimize webpages for search engine rankings.
    - Experience in SEMrush or equivalent is desired.
    - Ability to work independently and manage multiple projects simultaneously.

This role plays a crucial part in driving digital marketing initiatives that increase brand awareness, engage customers, and drive sales.



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