Marketing Communications Expert
hace 5 días
**Our Company Overview**
BairesDev is a renowned software development company in Latin America, recognized for its rapid growth in America.
With a presence in five continents and esteemed clients worldwide, our success relies heavily on our multicultural teams.
To maintain exceptional service delivery to our clients, we select only the most skilled professionals and foster their professional growth through diverse projects.
About the Position:
We seek a seasoned Marketing Branding Specialist to offer comprehensive marketing expertise, brand analysis, and solutions that drive our business forward.
This role presents an exceptional chance to become a key member of our Marketing team and accelerate your career growth prospects.
Key Responsibilities:
- Develop strategies to enhance our brand presence and increase awareness, ultimately driving new client acquisition through targeted marketing campaigns.
- Monitor advertising expenses while analyzing consumer behavior and market trends.
- Analyze customer purchasing funnels and purchase intent.
- Evaluate the return on investment for online and offline advertising campaigns.
- Provide regular reports on marketing performance metrics, including leads, conversion rates, website traffic, and social media engagement.
- Conduct competitor analysis and gather benchmarking data in collaboration with marketing, creative, and advertising departments.
Necessary Qualifications:
- At least 3 years of experience in a related marketing role.
- In-depth understanding of marketing principles, including traditional and digital marketing methods.
- Experience with Google Analytics, A/B testing, user testing, and other web analytics tools.
- Background in data analysis.
- Awareness of UI/UX concepts and principles.
Why Work with Us?
- Full-time remote work.
- Comprehensive hardware package for working from home.
- Flexible scheduling.
- Generous paid time off and holidays.
- Multicultural work environment.
- Dynamic work environment with access to resources and support.
- Competitive compensation package.
- Career advancement opportunities tied to individual growth and development.
We operate globally with a strong, cohesive culture that encourages teamwork and diversity.
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