Public Relations Expert for International Outward Bound Costa Rica

hace 16 horas

Alajuela, Alajuela, Costa Rica Outward Bound Costa Rica A tiempo completo
Job Description

The Director of Marketing and Communications at Outward Bound Costa Rica is a key role that oversees all communication and marketing efforts. This position requires a strategic thinker with excellent writing, editing, and speaking skills.

About Us

Outward Bound Costa Rica offers experiential education programs that provide challenging physical activities, personal development, leadership, and cultural immersion opportunities for students and educators from diverse backgrounds. Our courses range from 8 to 85 days and include surfing, whitewater rafting, kayaking, scuba diving, climbing, rappelling, hiking, camping, homestays, and service projects.

Your Role
  • Develop and lead marketing and communications strategy to increase brand awareness and student enrollment/participation.
  • Maintain a tracked budget while ensuring that all organizational marketing/communication goals are met.
  • Ensure all materials and communications disseminated from Outward Bound Costa Rica align with organizational values.
  • Hire/recruit/train/mentor all communications staff; conduct regular staff reviews.
  • Serve as the Outward Bound Costa Rica spokesperson in the event of customer service issues, disciplinary or medical problems, or emergency situations with clients, partners, and media.
  • Coordinate and lead internal communication efforts (i.e., organize and lead staff meetings as needed).
  • Proof all promotional material before it is released for public consumption.
  • Serve as the Human Resources contact for communication staff including recruitment, salary/benefits, staff incentives, housing/office operations, etc.
  • Act as principal communications liaison between Executive Director, Program Director, and office staff.
  • Work with the Program Director to create new products and annual pricing tables and course schedules.
Required Skills and Qualifications
  • Professional experience in marketing/communications - including online marketing and community development.
  • Minimum of 1-2 years of supervisory or management experience within the public or private sector.
  • Native level of English and intermediate to advanced Spanish language skills required; advanced to fluent Spanish preferred.
  • Demonstrated ability to work collaboratively with a close-knit and diverse team.
  • Experience with crisis communications and/or customer service.
  • Demonstrated ability to think strategically and creatively about the role of communications in achieving the organization's goals.
  • Outstanding writing, editing, and speaking skills.
  • Excellent interpersonal/diplomacy skills.
  • Ability to manage multiple projects at once and maintain a long-term perspective despite sudden high-priority tasks being assigned.
  • Minimum of one year's experience living outside your country of origin; cultural sensitivity and appreciation of diversity.
  • Previous cross-cultural work experience.
  • Knowledge of Microsoft Office, Word, Excel, PowerPoint; Familiarity with both PCs and Macs.
  • Direct experience with WordPress, Salesforce (CRM), Google Analytics, and/or Google Ads preferred.
Benefits

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