Performance Marketing Coordinator
hace 2 semanas
We want people to become more confident in how they look, how they feel, and how they think. At SmileDirectClub, we're looking for an ambitious Paid Search Coordinator with an entrepreneurial spirit to join our fast-paced marketing team. This role is ideal for someone who is detail-oriented, has multitasking capabilities, and can think outside the box.
Your Key Responsibilities
- Develop strategies in conjunction with other marketing efforts while owning paid search tactical execution.
- Review daily campaign pacing and results, actively optimizing performance.
- Coordinate marketing campaigns on Google Adwords, Bing ads, and Yahoo networks.
- Analyze results, develop relevant and actionable plans, programs, tests, and recommendations.
About Our Ideal Candidate
We're looking for someone with 2-3 years of hands-on paid search experience at the Enterprise level. Proficiency in Google Adwords, Bing Ads, and Yahoo Gemini platforms is essential. Strong Excel skills, including formulas (VLookUp, IF, etc.) and pivot tables, are required. Comprehension of online business marketing metrics, such as impressions, clicks, click-through rate, conversions, CPC, and Cost per Acquisition, is also necessary.
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