Marketing Brand Strategist

hace 6 días


San José, San José, Costa Rica Bairesdev A tiempo completo
Job Description

We are seeking a highly skilled Brand Development Manager to join our Marketing team. This professional will be responsible for executing highly effective communications plans through deeply understanding the consumer and our target market, achieving profit, and maximizing the brand's long-term potential.

This role involves:

  • Identifying how our brand is currently positioned in the market, designing a research-based brand strategy, leading cross-functional project teams focused on the execution of branding programs, initiatives, and/or strategies, measuring and reporting on the success of brand marketing campaigns.
  • Developing and maintaining the brand messaging and brand visual elements, developing and executing marketing campaigns aimed at communicating our brand message, increasing brand awareness and consideration as well as building market position, ensuring consistency with the tone of voice and brand messaging.
  • Analyzing customer knowledge, trends, market analysis, and best marketing practices to create successful brand strategies, anticipating consumer trends to keep the brand up-to-date.
  • Owning the development and implementation of brand marketing strategies, developing, executing, and tracking collateral materials for internal and external purposes.

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