Digital Marketing Strategist

hace 5 días


San José, San José, Costa Rica 24 Hours Group A tiempo completo
Job Description:

We are seeking a highly skilled and experienced PPC Specialist to join our marketing team at 24 Hours Group.

About the Role:
The ideal candidate will be responsible for managing and optimizing our advertising campaigns across multiple platforms. This includes developing and executing PPC campaigns across Google Ads, Facebook Ads, Apple Ads, Bing Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads, and Instagram Ads.

Responsibilities:
• Develop and execute PPC campaigns to increase brand awareness, drive traffic, and generate leads and sales.
• Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
• Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
• Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
• Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.

Requirements:
• Proven experience managing PPC campaigns across Google Ads and Facebook Ads.
• Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Experience with keyword research, ad copywriting, bid management, and campaign optimization.
• Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
• A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
• Google Ads and Facebook Ads certification preferred.

Technical Requirements:
• High-speed and stable internet connection.
• Modern laptop/desktop with a working headset and mic (minimum i5 generation 10 processor and 12 GB RAM).
• Quiet place to work without any background noises. Power backup and internet backup is a must.

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