Digital Marketing Tag Management Specialist

hace 1 mes


San Francisco, Heredia, Costa Rica Bosch Group A tiempo completo
Job Title: Digital Marketing Tag Management Specialist

At Bosch Group, we are seeking a highly skilled Digital Marketing Tag Management Specialist to join our team. As a key member of our marketing team, you will play a crucial role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American digital properties.

Key Responsibilities:

  • Work closely with marketing, analytics, and development teams to define tagging requirements for new initiatives.
  • Create and maintain tags using Tag Management Systems (e.g., Google Tag Manager, Tealium).
  • Implement, test, and optimize tags across web and mobile properties.
  • Audit and validate tags for accuracy and data quality.
  • Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of data.
  • Ensure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactions.
  • Document and communicate tag setups, changes, and best practices to stakeholders.
  • Maintain consent management dialog to ensure compliance with local data protection laws.

Requirements:

  • Bachelor degree in Marketing, Communications or Computer Science fields.
  • Skills/technical degree in marketing/digital is a plus.
  • Online marketing, web analytics, developer experience.
  • One to five (1-5) years of experience in an analytics role.
  • Hands-on experience with tag management systems like Tealium or Google Tag Manager.
  • Proficiency in JavaScript, HTML, and CSS for troubleshooting and implementing tags.
  • Experience working with web analytics platforms (Google Analytics, Adobe Analytics).
  • Familiarity with digital marketing concepts including UTM parameters, cookies, pixels, and conversion tracking.
  • Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).
  • Experience with A/B testing and personalization platforms (e.g., Optimizely).
  • Strong project management and prioritization skills.
  • Ability to drive consistently high-quality work under tight timeframes.
  • Ability to effectively communicate results in a concise manner.
  • Software: Google Analytics / Power BI / Tealium / Structured Query Language /
  • Fluency in English (90%).


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