Digital Media Strategist
hace 3 días
About Us
Launch Potato is a leading digital media company with a diverse portfolio of brands and technologies. Our mission is to be the most innovative, tech-enabled media company connecting consumers to top brands worldwide. Headquartered in vibrant Delray Beach, Florida, our unique international team spans over a dozen countries, fostering a dynamic culture and high-performing entrepreneurial spirit.
Your Role
We're seeking an Ad Operations Specialist to join our team. Key responsibilities include:
- Setting up and testing tracking URLs across campaigns
- Ensuring proper tracking and reporting for inbound and outbound clicks with advertising partners
- Reconciling reporting between internal tracking platforms and external client platforms
- QA and setting up new creatives, offering feedback and task work to account managers and sales teams
- Communicating directly with clients to ensure seamless campaign setup
- Investigating campaign discrepancies or malfunctions
- Reviewing platform documentation and internal product setup for improvement opportunities
- Analyzing server logs to ensure correct data reception
- Collaborating with internal stakeholders on product improvements and process efficiencies
- Analyzing ad hoc performance reports and making recommendations for campaign success
What You Need to Succeed
To excel in this role, you'll need:
- 3+ years of ad ops experience in digital advertising ecosystems (required)
- Experience with Postback URL tracking (required)
- Proficiency in setting up CPC, CPA, CPL, CPI, CPM, and Ping Post offer types
- Experience with Tune, CAKE, Appsflyer, Adjust or similar tracking platforms
- Proficiency in SQL, HTML, JavaScript, XML, and JSON (nice to have)
- Comfort reading and understanding technical documentation
- Experience using Looker, Tableau, Google Analytics or similar BI tools
Diversity, Equity, and Inclusion
We are committed to having a diverse, inclusive team and culture. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or other applicable legally protected characteristics.
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