Search Engine Marketing Manager

hace 2 semanas


San José, San José, Costa Rica Arkose Labs A tiempo completo
About Our Company Culture

We're a fast-growing startup with a passion for pioneering technology and building a community of ambitious people. At Arkose Labs, we prioritize collaboration, excellence, and inclusion, fostering a diverse and high-performing environment where everyone can thrive.

We believe in valuing unique contributions, perspectives, and experiences, and we hire the best to join our team. We focus on professional development and offer support for continuing education, ensuring that everyone has the opportunities they need to grow and succeed.

About the Job

We're seeking a seasoned expert in paid marketing who will manage paid search, social, and other paid campaigns. Through well-organized campaigns, you'll increase leads and awareness of the Arkose brand and elevate buyers' experiences in our key market segments.

You'll be responsible for meeting quarterly pipeline targets for all regions and reporting directly to the Director of Digital Marketing and Marketing Operations to align the digital marketing plan with the entire marketing plan.

Key Responsibilities:
  1. Develop and execute comprehensive paid marketing strategies across search, social, and other channels
  2. Manage paid marketing campaigns from inception to launch, ensuring seamless integration with overall marketing plans
  3. Collaborate with cross-functional teams, including demand gen, ABX, content, web, and creative teams, to develop effective marketing materials and ensure successful campaign execution
  4. Stay up-to-date with industry trends and emerging technologies, applying this knowledge to drive innovation and improvement in paid marketing efforts
  5. Measure and analyze campaign performance, identifying areas for improvement and providing data-driven recommendations to optimize future campaigns
Requirements:
  • At least 5 years of paid marketing campaign management experience in marketing for B2B SaaS companies
  • Experience in cybersecurity or fraud prevention space is a strong plus
  • Well-versed in interpreting marketing analytics; experience in Marketo, Salesforce, Google Data Studio, and/or Google Analytics is highly desirable but not a must
  • Knowledgeable about Google Tag Manager, Outreach, LeanData, BrightTALK, 6Sense, ZoomInfo, and/or attribution tools (Full Circle Insights or Bizible) are a plus
  • Excellent written and verbal communication skills, as well as analytical and problem-solving skills
  • A growth mindset, and be willing to experiment and improve
  • Comfortable in a high-paced environment
Benefits:
  • We provide a home office setup


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