Marketing Content Strategist

hace 4 días


San José, San José, Costa Rica Virtupartner A tiempo completo

Virtupartner seeks a skilled Marketing Content Strategist to develop and execute a comprehensive content marketing plan that drives brand awareness, engagement, and lead generation.

Key Responsibilities:
  • Develop and implement a content marketing strategy aligned with business objectives, target audience, and buyer personas.
  • Create high-quality, original content in various formats, including blog posts, whitepapers, social media posts, case studies, infographics, videos, and more.
  • Optimize content for search engines by conducting keyword research, implementing on-page SEO tactics, and monitoring search engine rankings.
  • Leverage HubSpot's marketing automation capabilities to nurture leads and measure content performance.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3-5 years of experience in content marketing.
  • Proven track record of creating and executing successful content marketing campaigns.
  • Excellent writing, editing, and proofreading skills with a strong command of the English language.
  • Proficient in using HubSpot's CMS and marketing automation tools.


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