Assistant Director, Search Engine Optimization

hace 4 semanas


San José, Costa Rica Zm Financial Systems A tiempo completo

Collaboration = Innovation

One leads to the other.
At Moody's, we believe good teamwork gives us an edge.
We foster a culture that thrives on diverse perspectives to overcome ever-changing market challenges.
Join us and let's move the world forward together.
Department

CPG OU - Digital marketing

Role/Responsibilities

The Assistant Director of Corporate Marketing, Search Engine Optimization will leverage her/his experience as a digital marketing practitioner to design, develop, execute, enhance and maintain effective Search Engine Optimization practices across the organization.
Sitting with the Digital Marketing CoE (part of the Central Marketing team), this is a role focused on organic search strategy, keyword research, link building, web content management as it relates to organic search optimization, and building trust with internal stakeholders including but not limited to: Product Marketing, Demand Generation, Events, Content, and Corporate Communications.
This content-focused digital marketer will design, develop, execute, enhance and maintain effective search engine optimization processes.
This role will be the driving force behind Moody's Analytics search engine optimization from a content & authority standpoint.
- Perform ongoing keyword discovery, expansion and optimization for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Build landing pages from existing templates, optimize copy & creative for search engine discovery, index, & ranking for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Research and recommend SEO initiatives for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Work with Central Content Marketing and Operating Unit Marketing teams to drive SEO in content creation and content programming
- Develop and implement link building strategy in collaboration with Content Marketing & Operating Unit Marketing teams
- Work within Central Digital Marketing team and hand-in-hand with Technical SEO team members to ensure on-site SEO best practices are properly implemented
- Recommend changes to website content, internal linking, backlinking and other factors to improve organic search positions for strategic keyword clusters
- Research and analyze key competitor SEO strategies & tactics
- Track, report, and present performance results specific to SEO initiatives & campaigns
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO initiatives & campaigns

**Qualifications**:

- Designing, testing and executing end-to-end SEO initiatives at enterprise level.
- Success in collaborating on enterprise content marketing and thought leadership programs.
- Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.
- Hands-on experience with Adobe Experience Manager or other enterprise-level CMS.
- Hands-on experience with Adobe Analytics or other enterprise-level analytics solution.
- Project management skills and strong attention to detail.
Demonstrated ability to manage logistics, tactical details with excellence.
Ability to prioritize and manage multiple projects simultaneously.
Must be fully vaccinated for COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination on start date, as determined by Moody's.
For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.
This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.
Click here to view our full EEO policy statement.
Click here for more information on your EEO rights under the law.
Click here to view our Pay Transparency Nondiscrimination statement.



  • San José, San José, Costa Rica Nowdigitaltalent A tiempo completo

    Job OverviewWe are seeking a highly skilled Search Engine Optimization Expert to join our team in San José, Costa Rica. As an SEO expert, you will play a critical role in improving our online presence and driving traffic to our website.Key Responsibilities- Conduct thorough keyword research to identify opportunities for improvement.- Optimize on-page...


  • San Francisco, Costa Rica Bosch Group A tiempo completo

    Company Description - _ Bosch Service Solutions is a leading global supplier of Business Process Outsourcing for complex business processes and services. Using the latest technology and the Internet of Things, the Bosch division develops integrated and innovative service solutions in the areas of Mobility, Monitoring, and Customer Experience. Around 9,000...


  • San José, San José, Costa Rica Smiledirectclub A tiempo completo

    Job DescriptionSmiledirectclub is seeking a highly skilled Search Engine Advertising Coordinator to join our team. As a key member of our marketing team, you'll be responsible for developing and executing paid search campaigns across multiple lines of business.Our ideal candidate will have a strong background in digital marketing, with a focus on search...


  • San José, San José, Costa Rica Directive Consulting A tiempo completo

    How You'll ThriveYou'll thrive in this role if you're a detail-oriented individual with a passion for SEO and a drive to succeed. Your strengths will include:A strong understanding of search engine algorithms and best practicesExcellent communication and project management skillsThe ability to analyze complex data and make informed decisionsA willingness to...


  • San José, San José, Costa Rica Scalelab Inc A tiempo completo

    Scalelab Inc is a rapidly growing US company that specializes in the online and offline sales of tires in the USA. We are expanding our remote content department, and as an Assistant to Editor in Chief, you will play a crucial role in shaping our content strategy.Your key responsibilities will include:Proofreading and copy editing of texts to ensure...


  • San José, San José, Costa Rica Scalelab Inc A tiempo completo

    **A leading US company specializing in online and offline sales of tires in the territory of the USA is rapidly growing, and right now we are expanding our remote content department.**As an Assistant to Editor in Chief you would- Proofread and copy edit of the texts: correct the technical errors, make agreed changes to the final text, adapt / paraphrase the...


  • San José, San José, Costa Rica Western Union A tiempo completo

    About Our CultureWe're a company on the move, and we want our people to grow and develop with us. We're passionate about innovation and continuous improvement, and we're committed to making a positive impact on the lives of our customers.The Job DescriptionWe're looking for a talented SEO Content Strategist to join our team. As a key member of our SEO team,...


  • San José, Costa Rica Hotel De Anza A tiempo completo

    Summary The Assistant Director of Engineering is responsible for the oversight of the operation of the hotel. This includes the inside as well as the outside of the building. This person must be knowledgable in HVAC, Refrigeration, and Electrical Engineering.


  • San José, Costa Rica Hexa Property Management A tiempo completo

    **Compensation**:$500 - $700 per month - 100% Remote Working** **Key Responsibilities**: - Conduct thorough keyword research to identify valuable target keywords and phrases. - Optimize on-page elements, including meta tags, headers, and content, to improve search engine rankings. - Develop and implement off-page optimization strategies, including link...


  • San José, Costa Rica Splunk A tiempo completo

    Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best...


  • San José, San José, Costa Rica Nowdigitaltalent A tiempo completo

    About NowdigitaltalentWe are a leading iGaming industry company based in Costa Rica, seeking an experienced Digital Marketing Specialist to join our team in San José. As a key member of our marketing team, you will be responsible for maintaining and optimizing our Google Ad accounts to drive online visibility and revenue growth.Responsibilities- Manage all...


  • San José, Costa Rica Splunk A tiempo completo

    Splunk is here to build a safer and more resilient digital world.The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable.While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place...

  • Paid Search Coordinator

    hace 3 semanas


    San José, Costa Rica Smiledirectclub A tiempo completo

    **Responsibilities**:1.Own and execute paid search campaigns across multiple lines of business.2. Review daily campaign pacing and results and actively optimize performance.3.Develop PPC strategy in conjunction with other media channels4.Keyword research, optimization and bidding algorithm tweaks.5.Coordinate marketing campaigns on Google Adwords, Bing ads,...

  • On-Page SEO Strategist

    hace 2 días


    San José, San José, Costa Rica Bairesdev A tiempo completo

    Job DescriptionWe are looking for an experienced Content Optimization Expert to join our team. As an On-Page SEO Strategist, you will be responsible for optimizing copy and landing pages for search engines.Perform ongoing keyword discovery, expansion, and optimization.Research and implement SEO recommendations.You must have:A deep understanding of mobile...

  • Paid Search Specialist

    hace 3 semanas


    San Francisco, Heredia, Costa Rica 360Training A tiempo completo

    360Training is seeking a Paid Search Specialist to join our Acquisition and Media team to create and manage paid campaigns across our digital marketing platforms.Key Responsibilities:- Manage and grow paid campaigns across multiple campaign types (e.g.Search, Display, Video, Social, Remarketing)- Analyze and report on campaign progress with in-depth analysis...


  • San José, San José, Costa Rica Intel A tiempo completo

    In this role, you will be part of a Scrum team responsible for developing, tuning, and supporting the Information Search corporate solution for Intel.The system will crawl various data sources within Intel to provide efficient access to information for all employees.Key ResponsibilitiesDevelop the user interface (UI) using App Studio technologies.Configure,...


  • San José, Costa Rica Intel A tiempo completo

    In this position you will be part of Scrum team developing, tuning and supporting the Information Search corporate solution for Intel, this system will be crawling different data sources at Intel to allow all Intel employees to get access to information in a more efficient way.Your duties will be but not limited to:- Develop the UI (Web based) using App...

  • Remotely Seo Specialist

    hace 3 semanas


    San José, Costa Rica Hexa Property Management A tiempo completo

    **Compensation**:$500 - $700 per month - 100% Remote Working****Key Responsibilities**:- Conduct thorough keyword research to identify valuable target keywords and phrases.- Optimize on-page elements, including meta tags, headers, and content, to improve search engine rankings.- Develop and implement off-page optimization strategies, including link building...


  • San José, San José, Costa Rica Hexa Property Management A tiempo completo

    Job OverviewWe are seeking a highly skilled SEO Expert to join our team at Hexa Property Management. As an SEO Specialist, you will play a crucial role in improving our online presence and driving more leads to our clients.About the RoleThis is a full-time position that requires strong analytical skills, attention to detail, and excellent communication...

  • Seo Analyst

    hace 4 semanas


    San José, Costa Rica Western Union A tiempo completo

    **Search Engine Optimization Analyst - **Santa Ana, Costa Rica**Are you ready for a role that takes your analytical skills to a whole new level?How about offering up your skills in a global business that is committed to moving money for better?Join Western Union as a Search Engine Optimization Analyst.**Motivated by our values: purpose driven, globally...