Assistant Director, Search Engine Optimization

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Department

CPG OU - Digital marketing

Role/Responsibilities

The Assistant Director of Corporate Marketing, Search Engine Optimization will leverage her/his experience as a digital marketing practitioner to design, develop, execute, enhance and maintain effective Search Engine Optimization practices across the organization.
Sitting with the Digital Marketing CoE (part of the Central Marketing team), this is a role focused on organic search strategy, keyword research, link building, web content management as it relates to organic search optimization, and building trust with internal stakeholders including but not limited to: Product Marketing, Demand Generation, Events, Content, and Corporate Communications.
This content-focused digital marketer will design, develop, execute, enhance and maintain effective search engine optimization processes.
This role will be the driving force behind Moody's Analytics search engine optimization from a content & authority standpoint.
- Perform ongoing keyword discovery, expansion and optimization for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Build landing pages from existing templates, optimize copy & creative for search engine discovery, index, & ranking for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Research and recommend SEO initiatives for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Work with Central Content Marketing and Operating Unit Marketing teams to drive SEO in content creation and content programming
- Develop and implement link building strategy in collaboration with Content Marketing & Operating Unit Marketing teams
- Work within Central Digital Marketing team and hand-in-hand with Technical SEO team members to ensure on-site SEO best practices are properly implemented
- Recommend changes to website content, internal linking, backlinking and other factors to improve organic search positions for strategic keyword clusters
- Research and analyze key competitor SEO strategies & tactics
- Track, report, and present performance results specific to SEO initiatives & campaigns
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO initiatives & campaigns

**Qualifications**:

- Designing, testing and executing end-to-end SEO initiatives at enterprise level.
- Success in collaborating on enterprise content marketing and thought leadership programs.
- Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.
- Hands-on experience with Adobe Experience Manager or other enterprise-level CMS.
- Hands-on experience with Adobe Analytics or other enterprise-level analytics solution.
- Project management skills and strong attention to detail.
Demonstrated ability to manage logistics, tactical details with excellence.
Ability to prioritize and manage multiple projects simultaneously.
Must be fully vaccinated for COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination on start date, as determined by Moody's.
For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.
This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.
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