Category Growth Strategist
hace 2 semanas
About Colgate-Palmolive
We are a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Our dependable household brands and dedicated employees make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities.
Our enduring success is fueled by a workplace that encourages creative thinking, champions experimentation, and promotes authenticity. If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
This role will focus on developing and aligning at the regional level the Retail Category Development strategies that increase the value of the categories in which CP participates, focusing on the needs of the clients, the consumer and the shopper.
Responsibilities
- Lead the productivity analysis and presentation of planogram proposals with key customer for its different Retail Environment / categories.
- Inform, manage and communicate internally, the implementation and effectiveness of the categories strategies agreed with Customer.
- Influence the strategies of the categories where Colgate participates with customer in its different Retail Environments (RE), in search of category growth.
- Generate selling stories showing the performance of the category based on the strategies implemented and define next steps to increase the value of the categories.
- Adjust the shelf accommodation guides for Customer by RE according to the guidelines established by the Category CATMAN Experts and communicate to the local teams for its implementation.
- Monitoring, analysis and presentation of the evolution of category spaces in customer of the categories in which CP participates.
- Manage and ensure the implementation of point of sale initiatives (planograms and others) agreed with customer.
- Share relevant category communications (Public Relations letters, Scorecards) to strengthen the relationship with Customer at all levels.
- Schedule and conduct induction / training for regional and local buyers in the categories in which Colgate participates.
- Carry out joint visits with Regional and local buyers to points of sale to verify implementations and identify opportunities for improvement.
- Performs other duties as assigned
- Complies with all policies and standards
Requirements
- Bachelor's Degree in Business Administration, Industrial Engineering or Marketing
- Knowledge in managing MS Office (advanced Excel), Databases & dashboards
- 90% of English language
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