Paid Media Specialist
hace 5 días
Objetivo: Llevar a cabo una gestión eficiente de medios de pago basados en estrategias de marketing.
Analizar el comportamiento de la campaña y los cambios que se pueden aplicar en ella para el alcance de objetivos.
Se encarga de desarrollar e implementar estrategias de mercadeo que lleguen a los usuarios y consumidores de los medios digitales, de manera que se obtenga una mayor visibilidad de la empresa, aumentando su posicionamiento y, por tanto, potenciando su reputación.
- Gestionar campañas pagadas en medios como Google Ads, Facebook Ads, LinkedIn Ads, entre otros.
Su principal función es optimizar el rendimiento de estas campañas, asegurando que lleguen al público objetivo y generen conversiones.
- Realizar análisis de datos para tomar decisiones informadas
- Hacer optimización constante de las campañas para mejorar su rendimiento
- Elaborar informes detallados sobre los resultados obtenidos.
- Todo esto forma parte del control estratégico que maneja el profesional.
Esto en virtud de tener medios sólidos que evidencien el comportamiento y resultado obtenido de las campañas comerciales pagas realizadas.
Así la corporación puede mantenerse al tanto de los resultados de la inversión y su rentabilidad.
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