Digital Marketing And Analytics Specialist

hace 1 semana


San Francisco, Heredia, Costa Rica Experian A tiempo completo

Job DescriptionExperian's Integrated Marketing team is seeking a detail-oriented digital marketing specialist to facilitate project execution, make web updates, manage web technology integrations, oversee web analytics + reporting, and support chatbot optimization for Experian's Integrated Marketing team. You will focus on operationalizing digital technologies and ensuring the performance and alignment of reporting across web properties.
Reporting to the Director of Digital Marketing, your work will ensure that digital tools and analytics platforms are utilized effectively to optimize website performance and improve user experience. Your responsibilities will include: Execute on SEO strategy to optimize revenue generation, increase organic rankings, and make incremental improvements to traffic and conversions online  Assist with digital project execution and delivery including web updates, stakeholder management, and project implementation  Maintain the Integrated Marketing team's Wrike project calendar and oversee execution timelines for web initiatives  Manage and optimize Drift chat performance, including AI updates and chatbot conversation flows  Lead adoption and updates of 6Sense digital tools to improve lead tracking and engagement  Own website analytics and reporting, consolidating insights for internal stakeholders via platforms like Adobe Analytics and other internal dashboards  Support the management of digital marketing tools and accounts, tracking expenses in a shared budget and allocating licenses as needed Collaborate with cross-functional teams to ensure alignment on reporting metrics, KPIs, and tool adoption Qualifications3+ years' experience in digital marketing + technology integrationExperience with chatbot platforms (Drift preferred) and AI-based optimizationFamiliarity with marketing automation tools like 6sense or similar platformsExpertise in web analytics and reporting tools, including Adobe Analytics and Google AnalyticsExperience with project management tools (e.g., Wrike, Jira) and maintaining execution calendarsStrong organizational skills and attention to detailAdditional InformationThis is a permanent remote home-based role in Costa Rica.
No relocation available.Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.Our uniqueness is that we celebrate yours.
Experian's culture and people are important differentiators.
We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on.
Experian's people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few.
Check out Experian Life on social or our Careers Site to understand why.Experian is proud to be an Equal Opportunity and Affirmative Action employer.
Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success.
Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age.
If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.#LI-ML2 #LI-Remote



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