Data-Driven Marketing Specialist
hace 1 semana
**Job Summary:**
We are seeking a highly skilled Data-Driven Marketing Specialist to join our team at Object Technology Solutions, Inc. As a key member of our marketing department, you will play a critical role in developing and executing data-driven marketing strategies that drive business growth.
**Key Responsibilities:
- Develop and maintain attribution models to measure the impact of marketing efforts on business outcomes.
- Analyze complex data sets to identify trends and insights that inform marketing decisions.
- Collaborate with the analytics team to design and execute A/B testing programs.
- Partner with cross-functional teams to develop and implement effective digital marketing campaigns.
**Requirements:**
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing, with a focus on data analysis and campaign optimization.
- Strong understanding of marketing metrics and attribution modeling.
- Proficiency in Excel, SQL, and data visualization tools like Tableau or Power BI.
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