Senior Marketing Specialist for Financial Markets

hace 2 días


San Francisco, Heredia, Costa Rica Lseg (London Stock Exchange Group) A tiempo completo

Key Job Responsibilities

This Senior Marketing Specialist for Financial Markets role supports the Trading & Banking business, working closely with the Business Marketing team to develop and execute global marketing strategies and content.

Main Responsibilities:

  • Develop and implement marketing campaigns that drive business objectives and build customer satisfaction and loyalty.
  • Collaborate with marketing and business partners to shape innovative activation plans and ensure the coordination of activities.
  • Manage multiple marketing tactics simultaneously, including advertising, digital marketing, social media, physical/virtual events, media initiatives, partnership marketing, and sales support.
  • Organise and coordinate marketing events, such as conferences, proprietary thought leadership events, networking events, and webinars.
  • Monitor and analyse marketing budgets, including processing of invoices and monitoring of annual spending.
  • Evaluate deliverables to demonstrate value and return on investment, meet customers' strategic requirements, and LSEG's quality standards, including brand guidelines.
  • Partner with colleagues across Corporate Affairs & Marketing to ensure our marketing is aligned to wider business objectives.
  • Write, build, and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.).
  • Engage and collaborate with the business, agencies, and strategic marketing partners to ensure plans and content reflect customer challenges and product proof points.
  • Ensure all Trading & Banking content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels.
  • Make use of analytics as a basis for decision making when building activation plans, track performance against benchmarks, and report return on investment.


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