Content Manager

hace 2 semanas

San José, Costa Rica The Moorings A tiempo completo

**Content Manager**

**Summary**

Travelopia operates across the globe including Europe, Australia, North America, and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world's largest provider of specialist and experiential travel, offering a range of outstanding experiences from private jets, polar expeditions, sailing, ski holidays, and more.

**What we look for**:
Work for two of the global leading sailing holiday companies, Sunsail and The Moorings, part of the Travelopia Group, operating in over 25 destinations worldwide. We are seeking a **Content Manager** who can cut through the clutter to curate and communicate our content strategy.

The role will support the international marketing teams for Sunsail and The Moorings, using content and various social channels to improve audience engagement, manage communities and acquire, retain, and convert a qualified customer base. You should be a strong content strategist with social media skills, comfortable setting and implementing both local and overseas strategies, and measuring, analyzing, and reporting on performance and its importance to all stakeholders.

The ultimate goal is to tell a story that engages our target audiences, increase brand awareness, recommendations, and advocacy, and drive traffic to both websites.

**This role would suit someone with**:

- Loving content and telling the story to reach the targeted audience.
- Experience in getting results through content.
- Experience in leading and working with a distributed team.
- A strategic and analytical mentality.
- Love content and all things digital, and the ability to share that same love with the rest of the company.
- A great communicator.

**What you will be doing**

In this role, you will report to the Head of Digital Marketing and will be working closely with a team of Marketing Managers worldwide to drive content strategy across our 7 source markets.

**_Strategy, planning, and innovation:_**
- Build and lead the implementation of Sunsail and The Moorings’ outstanding and distinct content strategies, bringing each brand’s story to life, taking into consideration the different marketing targets, audiences, and countries.
- Be accountable for the development, distribution, and strategic efforts of crafting messaging to engage and delight audiences cross-channel.
- Stay up-to-date with developments and generate innovative ideas to draw the audience’s attention in all markets and channels for The Moorings and Sunsail.
- Performance report, and customer insight reporting, and highlight what content means for the brands.

**_Delivery:_**
- Global Content Strategy and Implementation Plan.
- Ensure that the overall strategic approach is followed by all markets.
- Responsible for all budgeting and reporting for all markets.
- Develop an editorial calendar and ensure marketing teams are on board.
- Handle content distribution to online channels and social media platforms to increase web traffic.
- Optimize content according to SEO.
- Collaborate with marketing and design teams to plan and develop site content, style, and layout.
- Build and publish engaging content.
- Edit, proofread, and improve writers’ posts.
- Liaise with content writers to ensure brand consistency.

**_Work closely with:_**
- Heads of marketing to develop a cross-channel content strategy.
- The local marketing teams to recommend how best to translate campaign advertising onto social media and to make sure all campaigns’ content is aligned.
- PPC and SEO teams to ensure the optimization of campaigns.
- Other content teams within Travelopia to identify new and ongoing trends.

**What we are looking for**:

- Experience and love for driving and delivering a multi-channel content strategy.
- Proven work experience as a Content Manager.
- 3+ years' proven experience in handling content across a variety of channels, audiences, and languages.
- Knowledge of SEO and web traffic metrics
- Familiarity with media platforms.
- Love for storytelling and current trends.
- Demonstrable ability within a corporate environment, ideally experience of how digital channels can support a content strategy.
- Experience using HubSpot CRM is a plus.
- Strong sense of writing, attention to detail, and organizational skills.
- Proactive approach and problem-solving.
- Excellent communicator with internal departments and external agencies/suppliers.
- Excellent writing skills.
- Good organizational and time-management skills
- Self-starter.
- A love for travel, sailing, or on-the-water activities would be an advantage.

**The position includes**:

- Competitive salary
- Health Benefits
- Paid Time Off

**We believe people are happier and perform best when they can be their true selves, and that diverse teams deliver better results. Together we will cultivate a diverse, equitable, and inclusive environment, where

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