Director Sparkling and Retail Human Insights Latam

hace 3 semanas

San José, Costa Rica The Coca-Cola Company A tiempo completo

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. For over 135 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow

**What You’ll Do for Us**:

- Develops the definition & implementation of the **Category & Channel Human Insights learning plan agenda**, while connecting and integrating it to the Human Insights and global Category and channel network.
- ** Drives winning culture **with inspired, engaged, focused and empowered associates.
- ** Creates a talent pool,** nurturing, challenging and leading an Insights team. Create a talent pool, recognized as a best-in-class team, internally & externally.
- ** Dares to be human Insights voice to each of our stakeholders** focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research.
- Discovers, defines and delivers actionable **insights for** brand strategy (from positioning to customer/pos offer) and channel (from consumption to shopping and back)
- Applies **disciplines of Growth Behavioral Science**, **Segmentation, Differentiation, Habits, Drinking moments.**
- Drive the **innovation opportunity identification**, concept development and assessment, product and packaging development, early and late-stage consumer co-creation and evaluation
- Develop of **creative territories strategy insights** in support of business and creative brief, early and late-stage creative development, consumer co-creation, & evaluation
- Devise, manage and deliver insights to Category to **support launch of new regional and local brands**, driving the innovation pipeline, development of visual identity for brands and development marketing campaigns, defining the right offer and experience for the consumers
- ** Orchestrate multiple stakeholders**, delivering the highest priority and enterprise-wide insight solutions, in a holistic fashion.
- When required provide **insights consult support** for related center functions (SRA - Regulatory Affairs, Licensing, PAC- Public Affairs and Communications)

**Qualifications & Requirements**:

- ** Bachelor’s degree** required
- ** 12+ years of experience** in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience.
- ** Fluent in English and Spanish/Portuguese (one of them)**
- Ability to **lead, motivate and grow a team of expert insights managers**
- Proven Knowledge of key research tools. Key on innovative and agile ways to answer questions, focusing on how insights will be activated.
- Ability to **generate future-back human insights** **and** **scenario planning**, to develop a deep understanding of human behaviors, mindset, values and trends
- Ability to **translate technical / market research** information into compelling business implications and call to action/ recommendation to the business and **effectively communicate with key stakeholders **(Category Leads, Operating Unit Human Insight leads, Platform Services, Marketing Performance, and IMX - integrated Marketing Experience leads)
- Ability to **communicate, broadcast and embed **insights to c
- suite within organization.
- Must act as **Coca Cola Company spokesperson **in market research industry forums and associations. Must be able to position The Coca Cola Company as a knowledge leader in human insights making insight a source of competitive advantage for the company
- Comfortable in high pressure and uncertain environments including contract negotiation, strategy and business review discussions. Communication style: Calm / collected under pressure. Fact based argumentation.

**Location**:Any Office Within LATAM - Costa Rica, Colombia, Chile, Brazil, Mexico.

**What We Can Do for You**:

- **Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
- ** Expansive & Diverse Customers**: We focus on diversified and large range of customers each day
- **Critical experiences**: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
- ** Growth Culture**: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

**Skills**

People Management; Creative Processes; Customer Insights; Digital Technology; Human Insights; Category Insights
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, tak

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