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Latam Marketplace Performance Senior Manager
hace 4 meses
For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate.
As a Marketplace Performance Senior Manager for LATAM region, you will be responsible for driving the insights work required to understand The Coca-Cola Company (TCCC) marketplace performance in LATAM and drive actions that support Operations and Category teams to win in the market.
What You’ll Do for Us
- Bring together marketplace data from Scan/Retail Audits (e.g. Nielsen, Global Data, Meiko, among others.) Home Panel (e.g. Kantar) and other marketplace measurement sources to provide insights that explain TCCC market share monthly/quarterly performance
- Partner with Franchise Operation, Category teams and Franchise Strategy Integration to gather information of TCCC and competitor moves across all LATAM geographies to build a common LATAM OU market share performance story.
- Create strong narratives and visuals to be delivered in the LATAM Leadership routines focused on support decision making.
- Be a key partner to the team developing Industry Estimates and Industry projections to provide input of category and TCCC share in-year evolution by country to ensure consistency with the global
- Manage Holistic Industry Share Tracker (HIST) protocol for LATAM, partnering closely with Marketing Platform Services to ensure consistency of results and provide local input to evolve the model.
- Be a key partner to the Competitive Insights team helping them to identify key competitors to run deep-dive analysis.
- Partner with Global Platform Services Marketing Data team and OU Digital Services, Data & Analytics teams to ensure: 1) continuous improvement of the marketplace measurement data quality, 2) the delivery of comprehensive and insightful reporting 3) the development of the advanced analytics projects (forecasting, machine learning, among others).
Qualification & Requirements
- +7 years of experience in several Business Development roles, such as Strategy, Planning, Insights, Consulting among others
- Bachelor's Degree required; MBA or Advanced Degree preferred
- Experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources.
- Marketplace & shopper knowledge & experience using third-party data to solve business problems and developing data driven stories and recommendations.
- Ability to understand and communicate the larger picture, tell data driven stories to a variety of seniority levels. Ability to influence multiple stakeholders and handle conflicting priorities
- Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes
- Comfort in navigating uncertainty and ability to drive clarity across various stakeholders in the Operating Unit, Central Functions and Platform Services
**What We Can Do **For** You**
- ** Flexible Time**:As a company we support collaboration, getting work done effectively and providing employees with the flexibility they need on an individual basis.
- ** Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.
- ** L**eadership Development Programs**: We have a wealth of continuous learning opportunities to help you grow and develop as an inspirational leader.
- ** Belonging to a Community**: We are an Organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.
- ** Diverse Customers**: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.
- ** Agile & Innovative Software Platforms**:Each day we are working to improve efficiency and reporting using top tier platforms and technologies.
- ** Connections**:We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.
**Skills**
Strategic Planning; Business Transformation; Collaborative Leadership; Business Processes; Industry Networking; Project Management; Agile Methodologies; Trend Analysis; Microsoft Office; Process Management; Communication; Consumer Experience; Influencing; Corporate Storytelling; Continuous Improvement (CI)
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on
