Senior Growth Analytics Manager

hace 1 semana

San José, Costa Rica Cisco Systems A tiempo completo

The Organization

We are Emerging Technologies and Incubations (ET&I) at Cisco. We are chartered to build the next new business for Cisco. To take Cisco into new markets, and especially towards new personas - both buyer and user. And like building a startup from the ground up. It’s all about having an entrepreneurial mindset. Taking an idea from a crazy thought to a product that solves a critical need, to an experience that delights users and customers. It's about innovation. From 12 months out to 5 years in the future. Wearing multiple hats. Failing and learning, fast. About challenging assumptions and finding new ways of solving problems. Driving from ambiguity. About creativity. We are looking for entrepreneurs. Thinkers. Designers. Marketers. Product Led Growth experts. Business Development, SDRs, Customer Success. Product Managers, SWEs, SREs. Data Scientists and ML engineers. Yes, we are building the next set of startups with the support of a trusted name like Cisco. Where else will you get to do this? We are Cisco ET&I. We run bold, we run agile, and we run ambitious. Come create with us.

The Role

As a Senior Growth Analytics Manager, you will work closely with the ETI product, UX and Engineering to create a growth marketing practice for multiple innovative SaaS product lines. This role requires a highly motivated self-starter who is detail oriented, thorough, and passionate about increasing customer engagement.
- Leverage marketing technology, data, and reporting platforms such as Tableau, Adobe Experience Platform to produce regular reporting and ad hoc analyses to identify causal drivers of performance.
- Discover new marketing opportunities by performing data and market analysis
- Communicate insights to product and engineering teams
- Analyze and synthesize technology transitions and competitive dynamics that drive the strategy and execution as related to messaging to both internal and external partners.
- Craft the value propositions based on a deep understanding of technology & market drivers and customer requirements.

Responsibilities include:

- Defining and monitoring meaningful customer lifecycle KPIs, and constantly striving to improve them
- Build a team of data analytics and data engineering specialists.
- Build data pipelines and data strategy, and architect solutions to bring data sources and sinks to make sense of end-to-end user journey.
- Instrument the end-to-end customer journey to track customer touchpoints from awareness through renewals for accurate full-funnel reporting & analysis.
- Responsible for the data stack build out
- Use data to identify trends, track performance, improve conversions, drive customer engagement, and optimize spend.
- Build lookalike models, and ML based approaches to targeting users
- Build a data engineering foundation in the team
- Conduct vendor evaluations for ET&I’s Martech stack.
- Partner with the Product Management executive team to participate & contribute to ideation and incubation process to fuel growth for ETI & Cisco.
- Align with Marketing Operations & Product Management teams across the company.
- Track to identify Customer Use cases, product gaps, competitive differentiation, and link the outputs to improvements in the customer experience.

Who You Are
- Bachelor's degree required, Masters, Ph.D., MBA preferred
- 7+ years in lifecycle Marketing, data science, marketing operations and subscription-based services is expected.
- Excellent communications and presentation abilities
- Experience defining and executing growth marketing strategies
- Experience with machine learning, BI Analytics, and databases. Data integration and data cleansing.
- Experience using analytics such as Mixpanel, Heap, Amplitude, Tableau, PowerBI or Adobe Experience platform.
- Experience with building data integration pipelines, BI analytics, and customer data platforms/warehouses such as Snowflake, Segment, Amazon Redshift, and others.
- Proficiency in programming languages such as SQL, Python
- Strategic, critical but creative problem solver with strong technical and business sense
- Ability to lead, build and work within cross-functional team environments
- Familiarity with SaaS user journey and digital campaign analytics and KPIs, familiarity with growth marketing, marketing analytics functions and planning activities.
- Experience with Data Science to do propensity modeling and audience research, predict user behavior and next best action is a plus
- Familiarity with new software technology and incubation

We Are Cisco

WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here’s how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (30 years strong) and only about hardware, but we’re also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapt

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