Web Analyst-digital Marketing

hace 2 semanas

San Francisco, Costa Rica Bosch Group A tiempo completo

Company Description
- _ Bosch Service Solutions is a leading global supplier of Business Process Outsourcing for complex business processes and services. Using the latest technology and the Internet of Things, the Bosch division develops integrated and innovative service solutions in the areas of Mobility, Monitoring, and Customer Experience. Around 9,000 associates at 27 locations support national and international customers in more than 35 languages, primarily from the automotive, travel and transportation, and logistics sectors as well as information and communication technology. _

**Job Description**:
**General Job Responsibilities**
- Collaborate with the Bosch and Dremel brand marketing teams to gather and analyze audience insights - using web analytics, SEO tools, web crawlers, social listening tools, paid media dashboards, A/B testing, and search trend analysis and primary research methods (survey)
- Develop and execute measurement/analysis plans in partnership with business stakeholders
- Develop and maintain reporting dashboards, make recommendations for scaling campaigns and strategic direction, update reporting templates and assist in analyzing results for internal teams
- Work with internal teams to identify/standardized digital tagging needs to appropriately track/analyze performance & attribution modeling
- Deliver strategic analyses and insights that are easily understood by marketing, sales
- Provide recommendations to streamline reporting processes, eliminating inefficiencies, and improving results

**Qualifications**:

- Bachelor´s degree in Marketing, Communications or Computer Science fields
- Skills/technical degree in marketing/digital is a plus
- Online marketing, web analytics, research experience
- One to five (1-5) years of experience in an analytics role
- Strong project management and prioritization skills
- Ability to drive consistently high-quality work under tight timeframes
- Ability to effectively communicate results in a concise manner
- Software: Google Analytics / Power BI / Tealium / Structured Query Language / SAP Analytics Cloud
- English proficiency (90%)

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