Web Marketing Operations Specialist

hace 3 semanas

San José, Costa Rica TCS Expeditions A tiempo completo

**Web Marketing Operations Specialist**:
Do you love working at the intersection of **content, technology and digital marketing**? Do you thrive on data-driven marketing? Would you like to play a key role in supporting the content, website, and digital marketing initiatives for a rapidly growing international travel company? How about joining a multicultural, fast-paced and dynamic team in an environment where global boundaries in the travel industry are challenged, and new insights and out-of-the-box thinking are welcomed and encouraged? Yes? Then, read on.

We pride ourselves on being travel experts. Owning the way when it comes to providing outstanding travel experiences, our brands offer the world’s best polar expeditions, wildlife safaris, cultural tours, yachting adventures and more.

Our ambition is to build the world’s leading experiential travel company. With over 2000 colleagues across 30 countries worldwide, we are working together to achieve this by sharing our knowledge, expertise and standard processes to stay at the forefront of the travel industry.

**What is the position?**

The **Web Marketing Operations Specialist** will report to our Director of Website & Conversions. He/She will liaise closely with our Marketing and Technology team members who work out of our offices around the world.

**Key responsibilities will include**:

- Support the team with **uploading and updating content** to our websites such as articles, itineraries, reviews, and more.
- Work closely with the teams to **build landing pages** and ensure that all **website updates** happen accurately and on time.
- Creating best practices and procedures in using CMS and centralized content libraries
- Liaise closely with the content, CRM and tech teams to ensure that all data and customer-related information is getting supervised accurately across relevant platforms.
- Ensure that the **tags and codes **are implemented correctly. This will include **Google Adwords, Bing, Facebook**, etc. Experience in updating/maintaining **Google Tag Manager** is required.
- Using google analytics and other measurement tools (glassbox, hotjar, debug bear) to extract and report weekly web data and findings.
- Test and validate that all website forms and questionnaires are mapped appropriately to our database and are working correctly.
- Working with the developer to **test and validate **any new updates or changes on **dev servers** before it is deployed to production. Experience in following a robust** Quality Assurance** process is required.
- Work with our vendor to support execution of SEO-related tasks such as running a weekly **crawl, fixing errors, etc.**:

- Assist the teams with any technical issues they face with **website features** and **functionalities**. If there are bugs, work closely with the product manager and/or tech team to resolve them.
- Experience with **A/B testing**:

- Experience with doing keyword research of **SEO** would be a plus.

**What do we expect from you?**
- Proactive and hands-on experience with handling **website tickets** and working with various team members to support and solve any **problems/bugs** that arise.
- Basic knowledge of html
- Documentation of processes and standard methodologies
- **QA testing** experience of websites, forms and questionnaires, etc.
- Experienced in the implementation of **Google Analytics tracking**:

- Experience in Google Analytics and creating reporting dashboards
- Working closely and supporting teams successfully. Working in an efficient manner, while being able to root cause issues to solve them the correct way.
- Good English language communication skills.
- A high bias for action and keen eye for detail and quality
- Flexible, agile, adaptive and open to learning
- Ability to deep dive and implement root cause analysis
- Good problem solving abilities and prioritization skills
- A university degree, and a minimum of 3 years of work experience with a focus on website operations, digital marketing or technology.
- Knowledge of **website usability and development**, and **landing page optimization** would be a plus.
- SEO knowledge with the ability to support with keyword research would be a plus.
- Working with international teams

We believe people are happier and perform best when they are able to be their true self, and that teams with varied strengths deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can thrive. We are committed to inspiring change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions. TCS World Travel is an equal opportunity employer.

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