PPC Manager
hace 4 días
An iGaming industry leader in Costa Rica is looking for a full time PPC Manager to join their team in their office in San José, Costa Rica.
We are looking for an experienced manager who knows how to stir a team of pay per click specialists to success, while developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term.
**Responsibilities**:
- Creating, developing & implementing effective paid search strategies
- Executing & optimizing many PPC campaigns simultaneously
- Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimize the ROI
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
- Reporting KPI's to management on a regular basis through various dashboards
- Producing engaging, clear & concise copy for campaigns in conjunction with content teams
- Ensuring that campaigns are aligned across multiple channels
- Building and strengthening key relationships across PPC ad platforms and various vendors
- Reducing the risk of click fraud
- Staying current with PPC & SEM trend and techniques
**Requirements**:
- Minimum of 5 years' experience in PPC or AdWords
- At least 1 year as a PPC Manager
- Strong analytical skills and dashboard creation
- Understanding of digital marketing concepts and SEO
- Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
- Working knowledge of Google Analytics or similar analytical tools
- Excellent communication, both verbal and written
- Analytically minded and strong in arithmetic
- BSc/BA in Marketing, Digital Media or a related field is desired
- AdWords certification is an advantage but not essential.
- Sports and Casino experience is a plus.
Tipo de puesto: Tiempo completo
Salario: A partir de ₡2,010,000.00 al mes
Consideraciones ante el COVID-19:
First dose of COVID-19 vaccine is required.
Experiência:
- seis: 5 años (Deseable)
Idioma:
- inglés profesional (Obligatorio)
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