Brand Lead

hace 7 meses


San José, Costa Rica AstraZeneca A tiempo completo

**Objetivo**

El líder de marca de oncología establecerá la visión y liderará el desarrollo y la implementación del plan estratégico y táctico para el portafolio de productos de oncología asignado (marcas actualmente promocionadas y aquellas para lanzamientos futuros) basándose en una comprensión profunda del mercado y la recopilación de conocimientos en todos los sectores del equipo crossfuncional que incluye comercial, médico, acceso y ventas.

**Responsabilidades**

Liderará el proceso de planificación de ventas junto con el equipo crossfuncional y establecerá objetivos en cada mercado basándose en una sólida comprensión de su área terapéutica y las necesidades/oportunidades del mercado local.

Será responsable de la planificación presupuestaria y garantizará las decisiones de inversión basadas en una identificación sólida de los impulsores y barreras de sus productos/área terapéutica en los mercados asignados y garantizará una ejecución oportuna, de alta calidad e impecable, del plan táctico. Al mismo tiempo, contribuirá definiendo planes que incluyan propuesta de valor, segmentación y focalización, mensajería, herramientas de venta, operaciones y capacitación en ventas.

Para garantizar el éxito de la marca, será el experto en la materia de oncología. Esto implica ser responsable de monitorear el panorama competitivo y será responsable de la competitividad comercial de su portafolio de productos y “pipeline” a través de un análisis continuo de la información de marketing y ventas para brindar recomendaciones oportunas para medidas correctivas.

Construirá y cultivará relaciones con los profesionales sanitarios y otras partes interesadas/personas influyentes en toda la región, y proporcionará liderazgo en marketing, impulsando la innovación para las marcas a lo largo de su ciclo de vida y supervisará que el éxito de la marca realmente cumpla con las expectativas de los pacientes, los proveedores de atención médica y AZ.

Es responsable de la planificación y posicionamiento de marca, de entregar del plan operativo, estrategia y contenido del canal, así como de contribuir al desarrollo de las personas con quienes col

**Educación, Calificaciones, Competencias y Experiência**
- Licenciatura en Administración de Negocios, Marketing, Farmacia o estudios relacionados
- 4 años o más de experiência en marketing en el sector farmaceútico
- Experiência con lanzamientos de productos de alto costo
- Experiência en rotación de productos de alto costo y volumen
- Comprensión profunda de la experiência del paciente de Oncología desde el diagnóstico hasta el inicio del tratamiento
- Experiência trabajando con equipos crossfuncionales.
- Conocimiento en planificación de cuentas y los procesos del “Customer Engagement Programme”
- Demostrable pensamiento estratégico y sólida ejecución
- Habilidades de innovación para alcanzar el éxito
- Fuerte enfoque en la toma de decisiones efectiva orientada a resultados
- Capacidad para ofrecer la ciencia detrás de los productos y una fuerte mentalidad competitiva
- Dominio avanzado de inglés y español

**Deseable**:

- Conocimiento del sistema de salud local, procesos de fijación de precios y reembolsos en la región de Centroamérica y Caribe.
- Experiência previa como representante de ventas farmacéuticas.
- Background en el área de ciencias de la salud.


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