Brand Lead
hace 4 semanas
**Objetivo**
El líder de marca de oncología establecerá la visión y liderará el desarrollo y la implementación del plan estratégico y táctico para el portafolio de productos de oncología asignado (marcas actualmente promocionadas y aquellas para lanzamientos futuros) basándose en una comprensión profunda del mercado y la recopilación de conocimientos en todos los sectores del equipo crossfuncional que incluye comercial, médico, acceso y ventas.
**Responsabilidades**
Liderará el proceso de planificación de ventas junto con el equipo crossfuncional y establecerá objetivos en cada mercado basándose en una sólida comprensión de su área terapéutica y las necesidades/oportunidades del mercado local.
Será responsable de la planificación presupuestaria y garantizará las decisiones de inversión basadas en una identificación sólida de los impulsores y barreras de sus productos/área terapéutica en los mercados asignados y garantizará una ejecución oportuna, de alta calidad e impecable, del plan táctico. Al mismo tiempo, contribuirá definiendo planes que incluyan propuesta de valor, segmentación y focalización, mensajería, herramientas de venta, operaciones y capacitación en ventas.
Para garantizar el éxito de la marca, será el experto en la materia de oncología. Esto implica ser responsable de monitorear el panorama competitivo y será responsable de la competitividad comercial de su portafolio de productos y “pipeline” a través de un análisis continuo de la información de marketing y ventas para brindar recomendaciones oportunas para medidas correctivas.
Construirá y cultivará relaciones con los profesionales sanitarios y otras partes interesadas/personas influyentes en toda la región, y proporcionará liderazgo en marketing, impulsando la innovación para las marcas a lo largo de su ciclo de vida y supervisará que el éxito de la marca realmente cumpla con las expectativas de los pacientes, los proveedores de atención médica y AZ.
Es responsable de la planificación y posicionamiento de marca, de entregar del plan operativo, estrategia y contenido del canal, así como de contribuir al desarrollo de las personas con quienes col
**Educación, Calificaciones, Competencias y Experiência**
- Licenciatura en Administración de Negocios, Marketing, Farmacia o estudios relacionados
- 4 años o más de experiência en marketing en el sector farmaceútico
- Experiência con lanzamientos de productos de alto costo
- Experiência en rotación de productos de alto costo y volumen
- Comprensión profunda de la experiência del paciente de Oncología desde el diagnóstico hasta el inicio del tratamiento
- Experiência trabajando con equipos crossfuncionales.
- Conocimiento en planificación de cuentas y los procesos del “Customer Engagement Programme”
- Demostrable pensamiento estratégico y sólida ejecución
- Habilidades de innovación para alcanzar el éxito
- Fuerte enfoque en la toma de decisiones efectiva orientada a resultados
- Capacidad para ofrecer la ciencia detrás de los productos y una fuerte mentalidad competitiva
- Dominio avanzado de inglés y español
**Deseable**:
- Conocimiento del sistema de salud local, procesos de fijación de precios y reembolsos en la región de Centroamérica y Caribe.
- Experiência previa como representante de ventas farmacéuticas.
- Background en el área de ciencias de la salud.
-
Country Brand Lead
hace 2 semanas
San José, Costa Rica Pfizer A tiempo completoONCOLOGY COUNTRY BRAND LEAD - JOB DESCRIPTION_ ROLE PURPOSE: Own brand strategy & implementation of marketing programs for key Pfizer portfolio brands in CAC. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and...
-
Country Brand Lead
hace 20 horas
San José, Costa Rica Pfizer A tiempo completoONCOLOGY COUNTRY BRAND LEAD - JOB DESCRIPTION_ ROLE PURPOSE: Own brand strategy & implementation of marketing programs for key Pfizer portfolio brands in CAC. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and...
-
Internal Medicine Brand Leader
hace 15 horas
San José, San José, Costa Rica Pfizer A tiempo completoAbout This Role:This position plays a critical role in the development and execution of Pfizer's Internal Medicine brand strategy in CAC. The ideal candidate will have a strong background in pharmaceutical marketing and a proven track record of driving business growth through effective brand management.Key ResponsibilitiesDevelop and implement...
-
Brand Development Manager
hace 4 semanas
San José, Costa Rica BairesDev A tiempo completoWho We are BairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional...
-
Brand Lead for Cardiovascular, Renal
hace 4 semanas
San José, Costa Rica AstraZeneca A tiempo completo**Typical Accountabilities** - Define sales potential, market share and propose budgets for assigned products - Conceptualise and establish, campaigns, strategies and tactics of action plans for the assigned products, based on AZ global guidelines, International and LatAm guidelines - Brand Plan Preparation. - Manage and coordinate: - Promotional material...
-
Brand Programs Manager
hace 3 semanas
San José, Costa Rica Splunk A tiempo completoSplunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best...
-
Design and Storytelling Lead
hace 11 horas
San José, San José, Costa Rica Equifax A tiempo completoWe're looking for a talented Design and Storytelling Lead to join our team at Equifax! As a key member of our Global Business Services organization, you'll be responsible for crafting compelling narratives that bring our brand to life.In this role, you'll work closely with our cross-functional teams to develop innovative visual content that engages our...
-
Design Lead
hace 2 semanas
San José, Costa Rica Smartsheet A tiempo completoWe're looking high and wide for an experienced Design Lead, fluent in brand, marketing, and, most of all, conceptual design to join our fierce and growing brand studio. We're growing the Smartsheet brand in every direction we can, and we need a visual ringer with an ability to concept in narrative, experience and systems with an insatiable appetite for human...
-
Lead - Customer Success
hace 2 semanas
San José, Costa Rica Zenoti A tiempo completoZenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients...
-
Executive Chef Lead
hace 19 horas
San José, San José, Costa Rica Marriott Worldwide A tiempo completoAbout the JobWe are seeking a skilled Executive Chef Lead to join our team at Solaz a Luxury Collection Resort Los Cabos. As a key member of our culinary team, you will be responsible for overseeing the preparation and presentation of high-quality dishes that exceed our guests' expectations.Key Responsibilities:Supervise and coordinate activities of cooks...
-
Cpgs Lead
hace 3 semanas
San José, Costa Rica Rappi A tiempo completoEs el momento de que te unas a nosotros para demostrar al mundo que somos la empresa que viene a cambiar paradigmas, donde revolucionamos las horas, los minutos y los segundos. Porque en Rappi VEMOS OPORTUNIDADES donde otros ven problemas. VEMOS CERCANÍA donde otros ven distancia. VEMOS ADRENALINA donde otros ven presión. Únete a un equipo en el que...
-
Pharmaceutical Business Development Manager
hace 11 horas
San José, San José, Costa Rica Pfizer A tiempo completoJob Summary:We are seeking an experienced Pharmaceutical Business Development Manager to join our team in CAC. The successful candidate will be responsible for driving the strategy and implementation of marketing programs for key Pfizer Internal Medicine brands.Main ResponsibilitiesDevelop and execute country-specific marketing strategies to drive brand...
-
Electronic Security Development Delivery Lead
hace 2 semanas
San José, Costa Rica Johnson Controls A tiempo completoSupport the Design team on pre-sales and post-sales multi-faceted projects with technical activities such as takeoff, drawings, bill of materials, leading a team of entry, mid and senior level engineers, drafters and designers. **Essential Functions** - Lead a team that provides the following services: - Support on Request for Proposals working on...
-
Media Head
hace 4 semanas
San José, Costa Rica Unilever A tiempo completoWHAT ARE WE LOOKING FOR? Unilever Marketing team is constantly looking for new ways to connect with our consumers in our different channels and country’s. The purpose for this role is to come up with new fresh ideas and redesign traditional communication models. You will be responsible for to lead the development and execution of the media strategy in...
-
Cbl Medicina Interna
hace 3 semanas
San José, Costa Rica Pfizer A tiempo completoJOB DESCRIPTION - CBL INTERNAL MEDICINE ROLE PURPOSE: Own brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and...
-
Coordinador de Mercadeo
hace 4 semanas
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE: Support brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. Help define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. SPAN...
-
Quality Assurance Team Lead
hace 15 horas
San José, San José, Costa Rica Ua Brands A tiempo completoAbout Us">UA Brands is a global specialty apparel brand dedicated to delivering high-quality products to the medical and culinary professions. With over 35 years of experience, we have established ourselves as a leader in our industry, known for our innovative approach, commitment to quality, and dedication to community support.">Job Description">We are...
-
Head of Brand Community
hace 1 día
San José, San José, Costa Rica Now Digital Talent A tiempo completoAbout the RoleWe're looking for a talented individual to lead our social media efforts, collaborating with cross-functional teams to create engaging content that resonates with our audience.The ideal candidate will have 5+ years of experience managing and growing reach and engagement on corporate social media accounts, with strong analytical skills and...
-
Social Media Director
hace 2 semanas
San José, Costa Rica Now Digital Talent A tiempo completoThe Director of Social Media & Content is the key creative gatekeeper to the brand’s social channels. This requires close collaboration and integration with different teams and departments to ensure everything comes from a consistent voice. This role relies on quality control, editing, collaboration and consultation with other teams, and day-to-day...
-
Social Media Director
hace 3 semanas
San José, Costa Rica Now Digital Talent A tiempo completoThe Director of Social Media & Content is the key creative gatekeeper to the brand’s social channels. This requires close collaboration and integration with different teams and departments to ensure everything comes from a consistent voice. This role relies on quality control, editing, collaboration and consultation with other teams, and day-to-day...