Media Buy Specialist

hace 3 días


Ubicación San José San José, Costa Rica City Co Communications A tiempo completo

Requisitos:

- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- University degree in Business, Marketing or Digital Marketing.
- Excellent analytical and time-management skills.
- Be a digital person and understand technology.
Actividades a realizar:

- Create strategic media and marketing plans that reflect an understanding of the client-s brands.
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Ensure that internal and any external teams adhere to planning and buying processes, policies, and procedures.
- Manage and implement approved media plans ensuring all deadlines are met across broadcast, digital, print, radio, experiential, and sponsorships.
- Work with creative department to define specs and ensure timely delivery of all creative materials
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns from begin through until post mortem report.
- Negotiating with advertising sales agents

to ensure the most cost-effective deal structures.
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-throughs rates, engagements, sign ups, and conversion rates.
- Building and maintaining a network of advertising agents and broadcasting networks. Monitoring audience and media trends, practices, and new technologies.
- Constantly evaluate the ad buy campaigns and taking a -test, learn and optimize approach in order to improve efficiency and ROI.
- Design, build and deliver retention KPI reports as required by the business.
- Stay up-to-date on the latest marketing trends both within our industry and outside.

CONDICIONES DEL EMPLEO

Jornada laboral:Tiempo Completo

Tipo de empleo:Trabajo Fijo

Salario:A convenir

Cantidad de vacantes:1

REQUERIMIENTOS

Experiência Mínima:1 año

Idiomas:Inglés Intermedio

Estudios Mínimos:Bachiller Universitario

Sexo:Indistinto


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