Brand Lead for Cardiovascular, Renal

hace 2 semanas


San José, San José, Costa Rica AstraZeneca A tiempo completo

Typical Accountabilities

  • Define sales potential, market share and propose budgets for assigned products
  • Conceptualise and establish, campaigns, strategies and tactics of action plans for the assigned products, based on AZ global guidelines, International and LatAm guidelines
  • Brand Plan Preparation.
  • Manage and coordinate:
  • Promotional material and campaigns
  • Medical samples
  • Medical education plans
  • Public relations
  • Added value programmes (all customers)
  • Market research, & patient experience mapping
  • Training plans
  • Forecast and supply
  • Product and Indication launches
  • Life Cycle Management initiatives
  • Financial planning models and templates
  • Prepare Promotional plans by cycle.
  • Evaluate, measure and provide followup for the impact from marketing programmes, by quantifying sales, market and prescription share, # of patients, account plans progress and other qualitative measures.
  • Collaborate with local teams and third parties in each country of the cluster to design and successfully implement the brand operational plans (including medical & access plan)
  • Propose and manage product investment within approved budgets.
  • Lead the Financial Planning process for the assigned brands.
  • Carry out manufacturing forecasts and supervise their monthly compliance. Frequently revise stocks, safety stocks and shipments to countries along with operations group.
  • Design and review promotional materials to ensure they comply with company guidelines and local laws and regulations of each country.
  • Provide followup of scientific advances that are related to the assigned products.
  • Maintain constant monitoring of product behaviour on the market as well as competitors.
  • Identify and evaluate new business opportunities and risks.
  • Ensure compliance with the Global Policy on SHE, its supporting documents and the laws and regulations of the countries in which AZ CAMCAR MAC operates.

Essential

  • Strong knowledge of the pharmaceutical business.
  • Experience launching products successfully
  • High creativity and innovation skills, to keep mature brands relevant in the market place. Creative thinking in order to approach problem solving and generate new ideas
  • Planning, organisation and control to execute fast.
  • Strong leadership and communication capabilities.
  • Handle financial variables.
  • Strong analytical skills
  • Fully bilingual (English/Spanish)
  • Team worker, able to influence others
  • Strategic longterm view

Formal Education

  • Master's in Business Administration with an emphasis in Marketing, desirable.
  • Experience in life cycle management projects
  • Business development experience
  • Experience working with third parties who promotes on behalf of the company

Other knowledge, skills, abilities

  • Computing, ability to use Microsoft packages (PowerPoint, Excel, Word, Skype, Teams)
  • Dynamism
  • Proactivity
  • Ease of Expression
  • Persuasion

Experience

  • A minimum of 4 years experience in the pharmaceutical market and/or related positions with experience in launching products in specialty care related therapeutic areas

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