Coordinator-Marketing & Social Media
hace 2 semanas
Job Number
Job Category Sales & Marketing
Location Costa Rica Office, La Rivera de Belen, Heredia, Costa Rica, Costa Rica
Schedule Full-Time
Located Remotely? Y
Relocation? N
Position Type Non-Management
Position Summary: A Social Media Coordinator provides support to the Social Media Senior Coordinators and Managers in the development and execution of the hotel social media strategies in support for the hotels to which they are assigned. They work behind the scenes to help identify opportunities where social media can help accomplish a hotel's business objectives and create plans to activate on those opportunities. The cluster social media coordinator works to stay up to date on relevant social media trends, learns content creation best practices, thinks creatively, and knows how to measure their own performance. Candidates should be highly motivated, disciplined, innovative, able to manage the needs of multiple stakeholders effectively and professionally, and able to work without constant supervision.
CANDIDATE PROFILE
Education and Experience:
High School or GED equivalent required
College (University) degree required in Communications, marketing, hospitality management, or related field- preferred
2+ years of work experience in Social Media / +1 year Social Media agency- Preferred
Must be fully proficient in written and spoken English and Spanish (Portuguese is a plus), possess excellent communication skills, including writing skills and impeccable proofreading skills and outstanding grammar
Strong Copywriting skills, Basic graphic design & video editing skills, Basic photography & videography skills are a plus
Self-starter and ability to work independently – a must
Must be a team player and collaborate well with multiple stakeholders
Good working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint and Word)
Detail-oriented, creative, energetic, takes initiative and work effectively in a fast-paced environment
Able to effectively work independently or, at times, as part of a team.
Good technical and project management skills; ability to handle many diverse projects simultaneously,
Consistently demonstrating high level of organizational skills: multi-tasks, prioritizes, and meets deadlines in a timely manner
CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:
Support social media strategies for assigned hotels and manage day to day social media activities on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and/or other social channels for assigned hotels
Create monthly content calendars based on those strategies and manage the scheduling of content, troubleshooting, and publishing to all social media channels.
Generate original content, including capturing photographs, writing copy's, and performing basic graphic design and creative functions (e.g. simple video editing, creation of gifs, etc.)
Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards
Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures
Coordinate regularly with senior coordinators, account management, hotel social media champions and leadership, and social media knowledge experts to ensure adherence to best practices.
In fewer opportunities, address concerns, answer questions, and educate hotel stakeholders about social media in general.
Measure progress, interpret results, and report on social media KPIs. Create amplification plans for content with brand and regional teams
Stay up-to-date on industry and platform trends and best practices
Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
Use social media listening tools to identify trends, surprise and delight guests, engage with guests, source UGC, perform service recovery, and more.
Be proficient in platforms such as Sprinklr, Facebook Business Manager, and others.
Computer Skills
Use computers and computer systems (including hardware and software), enter data, or process information.
Use computer systems and software packages to input, access, modify, store, or output information.
Proficient in Microsoft Outlook, PowerPoint and Excel.
Basic graphic design on Canva, video and photo editing.
Communication
Provide information to supervisors, co-workers, and stakeholders by telephone, in written form, e-mail, or in person.
Inform and/or update the account managers, supervisors, stakeholders, and peers on relevant information in a timely manner.
Speak to stakeholders and co-workers using clear, appropriate, and professional language.
Talk with and listen to other employees to effectively exchange information.
Working with Others
Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.
Support all co-workers and treat them with dignity and respect.
Develop and maintain positive and productive working relationships with other employees and departments.
Quality Assurance/Quality Improvement
Maintain brand standards through all activations and programming
Comply with quality assurance expectations and standards.
Policies and Procedures
Maintain confidentiality of proprietary materials and information.
Protect the privacy and security of guests and coworkers.
Follow company and department policies and procedures.
Perform other reasonable job duties as requested by Supervisors.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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