Marketing Specialist L
hace 2 semanas
OTSI
Object Technology Solutions, Inc) has an immediate opening for a Marketing Consultant lV.
MARKETING CONSULTANT lV (HYBRID)
MAJOR RESPONSIBILITES:
- Partner with teams across marketing, strategy and operations, and Enterprise Data and Analytics to understand our digital funnel and measurements, uncover opportunities to achieve business objectives across digital channels.
- Support best practices ideation for campaign setup, optimization, and troubleshooting across various paid channels such as search, paid social, content syndication, and paid display.
- Translate data into actions and recommendations for the team appropriately interpret, build findings, and fully exploit insights to maximize the business impact of digital marketing, identify causal relationships between marketing actions and outcomes.
- Support the team to drive, and manage A/B, multivariate, and holdout testing programs endtoend, from initial test design through to insight generation across multiple channels and business segments.
- Produce integrated quarterly forecasting reports and manage weekly and monthly budget pacing models to ensure campaigns are onpace and delivering against business KPIs.
SKILLS AND ABILITIES REQUIRED:
- Understanding of B2B and SaaS marketing.
- Handson experience managing paid media campaigns across variety of channels such as search, social, content syndication, and display. Operating on platforms such as Google, Demandbase, Facebook, LinkedIn, Twitter, and Integrate.
- An indepth reporting and data background to unlock insights of marketing performance across programs, strategies, and datasets.
- Prior experience with ABM campaigns and reporting methodologies for account engagement and account acceleration would be advantageous
- Experience using BI and data visualization tools such as Tableau, Power BI, Salesforce, and Adobe Analytics.
- Expert proficiency in Excel (pivot tables, lookups, functions, formulas), HTML, CSS, and JavaScript. Bonus points for SQL, Python or R.
- Analytical skills (qualitative and quantitative) to be able to understand & communicate any additional reporting requirements to crossfunctional teams & to communicate data insights effectively.
- Demonstrated success using attribution models to understand user behavior, lower acquisition costs, improve goal conversion, and optimize marketing performance across a variety of outbound and inbound programs.
- Selfmotivated, resultsdriven, excellent organizational skills and extremely detailoriented. Must be able to prioritize and meet deadlines in a fastpaced environment.
- Familiarity with Adobe suite of products such as Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Launch, prior experience with a DMP a plus.
Founded in 1999 and headquartered in Overland Park, Kansas, OTSI offers global reach and local delivery to companies of all sizes, from start-ups to Fortune 500s.
Through offices across the US and around the world, we provide universal access to exceptional talent and innovative solutions in a variety of delivery models to reduce overall risk while optimizing outcomes; enabling our customers to thrive in a global economy.
Join us today, as we assure you 1500+ friends and a great career; Happiness begins at a great workplace...Working with OTSI gives you the assurance of a successful, fast-paced career.
Exposure to infinite opportunities to learn and grow, familiarity with cutting-edge technologies, cross-domain experience and a harmonious environment are some of the prime attractions for a career-driven workforce.
Feel free to refer this opportunity to your friends and associates if you are not available. We have a referral policy.-
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