Influencer Marketing Specialist
hace 4 meses
Descripción de la empresa
Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiencia digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis.Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.
Descripción del empleo
La persona Influencer Marketing Specialist es responsable de diseñar, implementar y gestionar campañas de marketing de influencers para aumentar la visibilidad de la marca, impulsar el engagement y fomentar el crecimiento de la audiencia. Este rol requiere una comprensión profunda de las plataformas de redes sociales, habilidades analíticas, y la capacidad de establecer y mantener relaciones efectivas con influencers.
Responsabilidades
Desarrollo de Estrategia: Diseñar estrategias de marketing de influencers alineadas con los objetivos de la marca.Identificar y evaluar oportunidades de colaboración con influencers relevantes para la marca.Analizar tendencias del mercado y del comportamiento del consumidor para optimizar las estrategias. Gestión de Relaciones: Investigar, identificar y contactar a influencers potenciales.Negociar términos y condiciones de colaboración.Mantener relaciones continuas y positivas con los influencers y sus agentes. Planificación y Ejecución de Campañas: Coordinar y supervisar la creación de contenido con los influencers.Asegurarse de que el contenido cumpla con las directrices de la marca y los objetivos de la campaña.Monitorear el progreso de las campañas y realizar ajustes necesarios para optimizar los resultados. Análisis y Reporte: Realizar un seguimiento del desempeño de las campañas utilizando herramientas de análisis.Preparar informes detallados sobre el ROI, el alcance, el engagement y otros KPIs relevantes.Proporcionar recomendaciones basadas en los datos para futuras campañas. Colaboración Interna: Trabajar estrechamente con los equipos de marketing, ventas y producto para asegurar la coherencia en las estrategias de marketing.Coordinar con el equipo de contenido para garantizar que los mensajes y el material promocional estén alineados con la campaña de influencers.Requisitos
Estudios y carrera alineadas a: Marketing, Publicidad, Comunicaciones o un campo relacionado. Experiencia de 1 a 2 años en marketing digital, preferiblemente en gestión de Conocimiento profundo de las principales plataformas de redes sociales (Instagram, YouTube, TikTok, etc.). Competencia en herramientas de análisis y monitoreo de redes sociales. Familiaridad con CRM y software de gestión de campañas. Excelentes habilidades de comunicación y negociación. Capacidad para trabajar de manera independiente y en equipo. Creatividad y pensamiento estratégico. Habilidad para manejar múltiples proyectos simultáneamente y cumplir con los plazos.Información adicional
Salario competitivo. Esquema de trabajo hibrido. Transporte gratuito a oficinas. Oportunidades de crecimiento profesional y desarrollo continuo. Ambiente de trabajo dinámico y colaborativo.-
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