Lifecycle Marketing Specialist

Position Overview:

We are seeking a proactive and detail-oriented Lifecycle Marketing Specialist (Email & SMS) to support the execution and optimization of lifecycle marketing campaigns that drive customer acquisition, engagement, and retention. This position is ideal for professionals passionate about digital marketing, CRM tools, and data-driven communication strategies. The Specialist will play a key role in ensuring the flawless execution of email and SMS campaigns, maintaining high standards of quality, accuracy, and brand consistency.

Key Duties and Responsibilities:

• Support campaign execution for email and SMS—including building, scheduling, testing, and launching daily and weekly marketing communications.
• Upload and QA creative assets, copy, and links within CRM and automation platforms.
• Maintain and update customer journey automations to improve engagement and conversion.
• Collaborate cross-functionally with the Lifecycle Marketing, Creative, and Analytics teams to ensure campaigns are delivered on time and aligned with brand strategy.
• Assist with A/B testing, creative experiments, and performance reporting to identify optimization opportunities.
• Monitor campaign performance metrics and recommend actionable improvements.
• Own and maintain campaign calendars, budget trackers, and organizational tools to ensure efficient workflow management.
• Stay current with AI tools, automation features, and CRM innovations to enhance campaign performance and efficiency.
• Contribute to process improvement initiatives and documentation of marketing workflows.
• Participate in ad hoc projects and team initiatives as assigned.

Requirements:

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (equivalent experience may be considered).
• 1–3 years of experience in email marketing, CRM, or digital campaign coordination.
• Proficiency with marketing automation and CRM tools (e.g., Klaviyo, Braze, Iterable, or similar).
• Strong attention to detail and commitment to campaign accuracy and quality.
• Excellent organizational, analytical, and time-management skills.
• Strong written and verbal communication skills in English.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Experience with project management and collaboration tools such as Asana, Google Suite, and Slack.
• Passion for learning, continuous improvement, and supporting team success.
• Experience with email and SMS lifecycle programs in eCommerce or subscription-based businesses.

Preferred Qualifications:

• Familiarity with HTML for email editing and basic data segmentation.
• Understanding of customer journey mapping, retention marketing, and performance analytics.
• Exposure to AI-driven marketing automation tools and personalization strategies.
• A data-driven mindset and ability to translate insights into actionable recommendations.

Key Skills and Competencies:

• Highly organized, detail-oriented, and proactive.
• Strong analytical and problem-solving abilities.
• Excellent communication and teamwork skills.
• Adaptable and able to thrive in a fast-paced environment.
• Curiosity about how technology, creativity, and data intersect in marketing.
• Commitment to accuracy, continuous learning, and professional growth.

Additional Information:

• Availability to commute to La Asunción, Belén de Heredia.
• Work schedule: Monday to Friday, 7:00 a.m.–4:00 p.m. Full-time role; candidate must be flexible with working hours based on operational needs.
• Occasional extended hours and some Saturdays may be required.
• Salary paid in US dollar.
• Medical Expense Insurance.
• Solidarist Association.
• Strategic partnerships with educational institutions to offer courses, certifications, or degree programs at preferential rates.

Join our team If you're ready to take on new challenges and contribute your expertise in a dynamic and professional environment, this is your opportunity.