Product Marketing Specialist

hace 2 días

San José, Costa Rica 360training A tiempo completo

**Product Marketing Specialist**

**Responsibilities**:

- Own the Product Launch process and lead overarching product marketing and sales strategies by working closely with internal teams to align strategies to team goals.
- Own the implementation, testing, and monitoring of pricing strategies to increase market share and prevent the erosion of profits.
- Own the documentation of Product knowledge that furthers the ability of internal stakeholders to better understand, market and sell products.
- Own competitive intelligence through the creation and documentation of unique marketing and selling propositions across customer experience, pricing and promotions, course and product catalog by industry for competitors.
- Own and collaborate on the marketing plan for product by brand. Providing specific strategies on shelf-space and niche domain marketing to ensure the optimization of advertising across mediums. This includes the cooperative teamwork necessary to achieve intended results.
- Act as the Product Marketing Specialist for cross-functional marketing team projects involving major customer experience or product impact.
- Collaborate with stakeholder teams to understand needs and priorities related to acquisitions and ongoing business operations.
- Manage cross-functional dependencies and coordinate deliverables from teams outside of Product Marketing.
- Foster strong relationships with cross-functional stakeholders and ensure their involvement and buy in on major business decisions.
- Identify opportunities for process improvement, standardization, and automation in collaboration with cross-functional teams.
- Provide regular updates on resource allocation, utilization, and performance to senior management.
- Coordinate quality assurance processes, including defining quality criteria, conducting reviews, and implementing improvement processes.

**Requirements**:

- Bachelor’s degree in marketing, Finance, Business Administration, Economics or a related field, or equivalent experience.
- Minimum of 3 years of experience in cross-functional project management, product management, product marketing or a related field.
- Strong organizational and project management skills, with a solid understanding of the intersections between waterfall and agile management philosophies.
- Excellent written and verbal communication skills, with strong interpersonal abilities.
- Proficiency in project management and collaboration tools such as Asana, Smartsheet, and Jira.
- Executive level presentation and reporting skills required.
- Ability to effectively prioritize deliverables and make informed decisions considering timelines and limited resources.
- Proficiency in Microsoft Excel, including basic lookup and pivot table functions.
- Basic SQL knowledge
- Experience in the e-learning or ed-tech industry is a plus.

  • Remote Marketing Specialist

    hace 1 semana

    San José, Costa Rica BetterWho A tiempo completo

    Seeking a highly motivated and driven Marketing Specialist for a property management company. The Marketing Specialist is responsible for expanding the company's audience of potential customers, generating qualified leads for the sales department, managing all outward-facing communication, and managing the company’s online reputation. Through a mix of...

  • Remote Marketing Specialist

    hace 5 días

    San José, Costa Rica BetterWho A tiempo completo

    Seeking a highly motivated and driven Marketing Specialist for a property management company. The Marketing Specialist is responsible for expanding the company's audience of potential customers, generating qualified leads for the sales department, managing all outward-facing communication, and managing the company’s online reputation. Through a mix of...

  • Marketing Communications Specialist

    hace 1 semana

    San José, Costa Rica World Fuel Services A tiempo completo

    At World Fuel Services, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance...

  • Campaign Specialist

    hace 1 semana

    San José, Costa Rica Catalina Marketing A tiempo completo

    **Why Catalina?** Catalina delivers omni-channel solutions to our customers with a long-standing history of rich data assets, but our _greatest _asset is our people. Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that...

  • Marketing Support Specialist

    hace 2 días

    San José, Costa Rica Emerson A tiempo completo

    **AS A MARKETING SUPPORT SPECIALIST, YOU WILL**: - Project manage creation and adoption of important elements of the Sales Enablement plan including the Lifecycle Services blog, vlog etc by collaborating with the Marketing Communications team - Take a progressively increasing role in supporting sales enablement content creation - Take a progressively...

  • Email Marketing Specialist Junior

    hace 1 semana

    San José, Costa Rica ASEPSA A tiempo completo

    BUSCAMOS: EMAIL MARKETING SPECIALIST JUNIOR (TEMPORARY POSITION) **Requisitos**: - Estudiante o recién graduado de Diseño Gráfico/Diseño publicitario - Conocimiento en Adobe Creative Suite - Manejo de sistema de envío de correos como Marketo - Análisis y reporte de correos electrónicos enviados. - Conocimiento medio en Excel - Buen manejo de...

  • Senior Product Specialist

    hace 2 semanas

    San José, San José, Costa Rica Zenoti A tiempo completo

    Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients...

  • Marketing Operations Specialist

    hace 7 días

    San José, Costa Rica Netskope A tiempo completo

    **About Netskope**: Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. **About the...

  • Marketing Automation Specialist

    hace 2 días

    San José, Costa Rica 6sense A tiempo completo

    **Our Mission**: 6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to...

  • Digital Marketing Specialist

    hace 2 días

    San José Province, Costa Rica MOVE Your Biz A tiempo completo

    MOVE Your Business is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, were committed to building partnerships that...