Vuse Brand Executive

**BAT is evolving at pace - truly like no other organization.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT COSTA RICA IS LOOKING FOR A VUSE BRAND EXECUTIVE**

**SENIORITY LEVEL**:Junior Manager

**FUNCTION**: Marketing - Marketing Deployment

**LOCATION**:Heredia, Costa Rica

**ROLE POSITIONING AND OBJECTIVES**

This role will be responsible to maximize the potential of assigned Brand/s by developing, communicating, and implementing strategies focused on brand strategy, trade strategy and consumer engagement activities.

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Define local marketing mix elements execution (promotion, price management and distribution) for vaping Brand.
- Monitor the definition of brand vision, strategy, positioning, and marketing mix including pack and product specification and communications, in line with Consumer Group strategy.
- Support the brand and consumer engagement strategies to ensure that Brand objectives are achieved, on site validation as a key driver of success.
- Support the shaping of brand Strategies. Assist in the development of touchpoint solutions as agreed, in line with Guidelines.
- Define strategies by analysing market research data to understand Brand issues and market opportunities.
- Monitor product quality and evolution according to metrics (e.g. consumer complaints).
- Monitor Brand strategy initiatives such as product launch and new product introductions.
- Define Online Channel strategies and align different internal and external stakeholders with a constant tracking of results.
- Monitor external agencies to ensure day-to-day activities related to Brand programmes are performed with required quality and agreed cost & timescales as defined in operational Brand plan.
- Define strategy for ecommerce including the monitoring of ecommerce performance starting with the consumer experience on the site to the delivery and costumer care experience.
- Handle communications between Area team, Brand Marketing, Marketing Deployment and Operations to ensure the cycle plan is effectively executed and Brand programmes are effectively implemented in the distributor.
- Handle local approval processes with brand agents like LEX team & Global Brand Guardians.
- Monitor implementation and results of operational Brand plan. Recommend changes to Brand Programmes
- Monitor B2B strategy towards brand plans through idea generation and site validation.
- Adhere to the Brand Governance matrix, seeking appropriate governance and oversight in line with the portfolio positioning.
- Commit to Global IMP´s.

**CAN THIS BE YOUR FUTURE ROLE?**
- Do you have international brand development experience?
- Are you proactive and passionate about marketing?
- Do you have a fluent English level?

**ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE**
- Degree in Business Administration, Marketing, or any equivalent qualifications.
- 3+ years of professional experience in brand management, campaign executions or related areas.
- MS Office proficiency.
- Advanced English.
- Product proficiency and commercial knowledge.
- Developing and maintaining relationships with external Suppliers
- Negotiation and influencing skills.
- Mobility availability for traveling.

**BENEFICIAL**
- Previous experience in FMCGs.

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference