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Business Development Representative (BDR)
The Business Development Representative (BDR) is vital to the Sales & Marketing process and is tasked with identifying and generating sales opportunities within a set of defined target accounts that fit Refinitiv’s Ideal Customer Profile.
Supporting this role, new prospects will be identified by customer analytics, predictive marketing models and proactive client engagement activities across specified types of financial institutions and corporate entities, within a geographic region or product segment. The role will ultimately use next generation technology and prioritized prospect lists, specialized by client type and the expertise of channel marketing operations.
The BDR role will qualify, screen and validate potential business deals by analyzing requirements, assessing the propensity to buy and ensuring current and potential clients can navigate Refinitiv’s suite of products and solutions. As a BDR, you will tell the Refinitiv story to secure a follow-up meeting to discuss those products with a proposition sales specialist or account manager.
Primary responsibilities:
- Investigate and research Target Accounts to gain a working understanding of the business, identify key challenges and market motivators for needing a Refinitiv service, product and/or solution
- Proactively identify contacts within each account related to defined campaigns or growth opportunities
- Review, action and execute prioritized outbound contacts and inbound leads for each account and/or across various financial institutions, client types and geographical regions
- Proactively research for new prospects as you see fit to generate sales opportunities
- Optimally leverage and use tools, system and processes, including but not limited to Refinitiv’s Client Relationship Management (CRM) system, Sales Automation platform and predictive marketing insight data
Secondary responsibilities:
- Identify, establish and nurture relationships with key stakeholders across sales, marketing and operations to support effective target account growth and collaborative success outcomes
- Take ownership for ongoing learning and development relating to Refinitiv’s services, products and solutions and maintain and share professional knowledge through education, networking, events, and presentations
- Identify market trends and translate them into Outbound marketing and prospecting campaigns.
- Champion Refinitiv’s solutions to strengthen the company’s brand and market position internally with key partners, existing and/or new clients
Qualifications:
- Outstanding telephone and remote client contact skills that clearly articulate a 'business justification', 'what's in it for the client', acquire 'incremental gain' in order to qualify potential business opportunities
- Ability to provide clients with the best customer experience as possible via standard methodology and 'client first' interactions
- Ability to make a large number of calls to prospective clients per day and even with constant rejection, have the persistence and positive demeanor to continue to in these efforts every day
- Able to articulate the benefits of Refinitiv products and services to potential clients in a concise and pointed manner that fosters greater product curiosity
- Experience working in a professional, institutional, fast-paced lead generation operation, preferably within financial services marketing or information technology
- Experience with sales, training, or customer service environment with high inbound/outbound call volumes, and daring revenue and sales targets
Education
- Bachelor’s degree or equivalent work experience in a similar role
At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities. Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer. This m
